Information Package / Course Catalogue
| Course Code | : SYB209 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 4 |
Definition and Mix of Public Relations; Historical Development of Public Relations in Turkey in the world; Importance of Public Relations Department in Sports Organization; Use of Sport as a Public Relations Tool in Public and Private Organizations; Public Relations Tools: Written tools, Audiovisual tools, Other tools; Theories and Sports Practices Used in Public Relations; Public Relations Campaign in Sports Organizations Communication Stages: Problem definition, Determination of objectives, Determination of target audience, Determination of message, Tactics and tools
Definition and importance of Public Relations, what needs arise as a result of the historical process, concepts close to public relations, tools used in public relations studies, public relations and Media Relations, press release, press conference and Press File preparation, public relations campaigns.
| Assoc. Prof. Hasan ULUKAN |
| 1. | Understands the aims of Public Relations. |
| 2. | Develops the kinds of Public Relations. |
| 3. | Knows the importance and timing of Pro-active and reactive public relations. |
| 4. | Knows Public Relations in times of crisis. |
| 5. | Knows the target audience in public relations policy. |
| 1. | Peltekoğlu, F. B. (2007). What is public relations?. Istanbul: Beta Publications. |
| 2. | Kazancı, M. (1999). Public relations (3rd edition). Ankara: Turhan Kitabevi Publications |
| 3. | Akbulut, E. (no date). Public relations. Erzurum: Atatürk University Open Education Faculty Publications. |
| 4. | History of the Public Relations Association of Turkey, (2016). Accessed from http://www.tuhid.org/tarihce.html on 1 October 2016. |
| 5. | Yamanoğlu, M. A., Hızal, G. S. G. & Özdemir, B. P. (2013). History of public relations in Turkey: Institutionalisation years 1960-1980. Ankara: Deki Publications. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 5 | 70 |
| Land Work | 2 | 5 | 3 | 16 |
| Midterm Examination | 1 | 6 | 1 | 7 |
| Final Examination | 1 | 9 | 1 | 10 |
| TOTAL WORKLOAD (hours) | 103 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 1 | 2 | 1 | 1 | 1 | 4 | 2 | 2 | 2 | 4 | 1 | 1 | 4 | ||
OÇ-2 | 1 | 1 | 1 | 1 | 1 | 4 | 1 | 2 | 2 | 4 | 1 | 1 | 3 | ||
OÇ-3 | 1 | 1 | 1 | 2 | 1 | 5 | 1 | 2 | 1 | 4 | 1 | 1 | 2 | ||
OÇ-4 | 1 | 1 | 1 | 1 | 1 | 4 | 1 | 1 | 1 | 4 | 1 | 1 | 3 | ||
OÇ-5 | 1 | 1 | 1 | 1 | 1 | 4 | 1 | 1 | 1 | 4 | 1 | 1 | 4 | ||