Information Package / Course Catalogue
Sports Business
Course Code: SYB242
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

To provide students with the knowledge to discuss the applications of public and private sports organisations related to business strategies and the functionality of problem solving methods related to human resource management in sports businesses.

Course Content

It covers production factors, marketing strategies, human resources management in sports, sports business review, human resources management in sports businesses and problems encountered.

Name of Lecturer(s)
Ins. Necmettin PARLAK
Learning Outcomes
1.Defines the concepts related to sports business
2.Explains business functions
3.Explains marketing strategies in sport business
4.Discusses the practices of public and private sport organisations related to business strategies
5.Explains the problem solving methods related to human resources management in sports businesses and discusses the functionality of these methods.
Recommended or Required Reading
1.Ekenci, G. ve İmamoğlu, A. F. (2002). Sport Management. Nobel Publication Distribution, Ankara.
2.Ekenci, G. ve İmamoğlu, A. F. (2014). Business management for sport organisations. Berikan Publishing , Ankara.
3.Foster, G., O'Reilly, N. ve Dávila, A. (2016). Sports business management: Decision making around the globe. Routledge, New York.
4.Rosner, S. ve Shropshire, K. (Eds.). (2011). The business of sports. Jones ve Bartlett Publishers. Sudbury, US
5.Beech, J. G., Beech, J., ve Chadwick, S. (Eds.). (2004). The business of sport management. Pearson Education, Londra.
Weekly Detailed Course Contents
Week 1 - Theoretical
Informing about the aim and content of the course. Definition and meaning of production.
Week 2 - Theoretical
Development of production concept
Week 3 - Theoretical
Production strategies
Week 4 - Theoretical
Production strategies in sports business, evaluation of student presentations
Week 5 - Theoretical
Definition of marketing and development of marketing understanding
Week 6 - Theoretical
Marketing strategies
Week 7 - Theoretical
Marketing strategies in sport bussines
Week 8 - Theoretical
Public relations concept and development process
Week 9 - Theoretical
Public relations concepts in sports busineses
Week 10 - Theoretical
Development process of human resources
Week 11 - Theoretical
Human resources management in sport enterprises and problems encountered in the process of human resources management
Week 12 - Theoretical
On-site inspection of a sports business
Week 13 - Theoretical
General Review
Week 14 - Theoretical
General Review
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142142
Midterm Examination110111
Final Examination115116
TOTAL WORKLOAD (hours)69
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
4
2
3
2
1
2
1
3
2
2
1
OÇ-2
4
2
3
2
1
2
1
3
2
2
1
OÇ-3
4
2
3
2
1
2
1
3
2
2
1
OÇ-4
4
2
3
2
1
2
1
3
2
2
1
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026