Information Package / Course Catalogue
Corporate Communication Management
Course Code: SYB243
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

To explain the concept and importance of corporate communication to the students, to introduce the applications in institutions, to gain the skills to evaluate corporate communication as a whole and to take part in applications. To increase the level of knowledge about the process and functions of corporate communication.

Course Content

Corporate Image and Corporate Identity, Corporate Identity - Corporate Culture, Identity Relationship with Vision and Values, Corporate Identity Planning, Corporate Communication and Public Relations Difference, Corporate Communication Process, Corporate Communication Management and Models, Integrity in Corporate Communication, Corporate Communication Tools, Corporate Advertising, Communication and Corporate Behaviour in Management, Internal Communication - Corporate Belonging, Corporate Branding, Corporate Brand Management.

Name of Lecturer(s)
Assoc. Prof. Hasan ULUKAN
Learning Outcomes
1.Explain the importance of corporate communication and analyze the relationship between the institutionalization process and communication.
2.Can evaluate an institution in terms of corporate communication.
3.Can analyse the internal communication activities of an institution.
4.Explain the characteristics of corporate image development efforts.
5.Explain crisis communication and analyze corporate communication practices of various institutions.
Recommended or Required Reading
1.Akyürek, Rüveyde. Corporate Communication Management, Anadolu University. Publications, 2005
2.Kaya, Bayram. Integrated Corporate Communication, Siyasal Publications, 2003
3.Peltekoğlu, Filiz Balta. What is Public Relations? Beta Publications, 2009.
4.Okay, Ayla . Corporate Identity, MediaCat Books, 2005.
Weekly Detailed Course Contents
Week 1 - Theoretical
Institution as a concept, institutionalisation and corporate communication, communication process, governance concept
Week 2 - Theoretical
Strategic perspective in corporate communication, areas in which corporate communication interacts
Week 3 - Theoretical
Corporate culture and corporate identity
Week 4 - Theoretical
Types of in-house communication: formal and informal communication; aspects of internal communication: horizontal, vertical and cross communication.
Week 5 - Theoretical
Techniques and tools used in corporate communication
Week 6 - Theoretical
Factors preventing corporate communication
Week 7 - Theoretical
Public relations; definition, importance, features, benefits and related fields
Week 8 - Theoretical
Corporate advertising; definition, importance, features, benefits, basic concepts, applications.
Week 9 - Theoretical
Corporate reputation management
Week 10 - Theoretical
Crisis management; definition of crisis, crisis management process, crisis communication plan.
Week 11 - Theoretical
Customer relationship management
Week 12 - Theoretical
Corporate communication and social media
Week 13 - Theoretical
Corporate Social Responsibility
Week 14 - Theoretical
General review
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141128
Midterm Examination110111
Final Examination115116
TOTAL WORKLOAD (hours)55
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
2
2
2
2
3
3
3
3
4
3
2
OÇ-2
2
2
2
2
3
3
3
3
4
3
2
OÇ-3
2
2
2
2
3
3
3
3
4
3
2
OÇ-4
2
2
2
2
3
3
3
3
4
3
2
OÇ-5
2
2
2
2
3
3
3
3
4
3
2
Adnan Menderes University - Information Package / Course Catalogue
2026