Information Package / Course Catalogue
Introduction to Business - I
Course Code: ISL101
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

"Introduction to Business Administration I," a fundamental course in business administration education, aims to impart basic business principles to students.

Course Content

The definition of a business, its general principles and related concepts, the origin and historical development of businesses, their objectives, types, environment, establishment process, and the importance of businesses in national and global economies.

Name of Lecturer(s)
Learning Outcomes
1.It explains the reasons for the existence of businesses and their establishment process.
2.It explains the fundamental concepts of business management.
3.It understands and explains the importance of businesses in a globalized world.
4.It describes the structures, characteristics, and relationships of businesses with their environment.
5.Discusses ethical principles and the concept of social responsibility in the business world.
6.It evaluates current business practices at a basic level.
Recommended or Required Reading
1.İşletme, S. Kadri MİRZE, Literatür Yayıncılık.
2.İşletme Bilimine Giriş, Prof. Dr. M. Şerif ŞİMŞEK ve Prof. Dr. Adnan ÇELİK, Eğitim Yayınevi.
3.Çağdaş İşletme, Louis E. Boone ve David L. Kurtz, Nobel Akademik Yayıncılık.
Weekly Detailed Course Contents
Week 1 - Theoretical
Needs and wants, the importance and necessity of businesses in economic life.
Week 2 - Theoretical
The concepts of product, production, utility, and factors of production.
Week 3 - Theoretical
The definition and operating principles of a business, and the historical development of business management.
Week 4 - Theoretical
Current developments in business management.
Week 5 - Theoretical
Business objectives.
Week 6 - Theoretical
The environment of the businesses.
Week 7 - Theoretical
Classification of businesses.
Week 8 - Theoretical
The relationship between business, law, ethics, and social responsibility.
Week 9 - Theoretical
The relationship between business and economics.
Week 10 - Theoretical
Businesses in a globalized world
Week 11 - Theoretical
Entrepreneurship and starting a business.
Week 12 - Theoretical
Entrepreneurship and starting a business.
Week 13 - Theoretical
The process of establishing a business.
Week 14 - Theoretical
The process of establishing a business.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%10
Quiz1%10
Midterm Examination1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Assignment1134
Quiz1101
Midterm Examination120121
Final Examination130131
TOTAL WORKLOAD (hours)127
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
OÇ-1
2
3
3
3
3
3
2
3
4
3
OÇ-2
2
2
2
3
5
5
3
3
3
4
OÇ-3
3
3
4
4
5
4
3
4
3
2
OÇ-4
5
5
4
4
4
4
5
4
4
5
OÇ-5
4
4
5
5
4
4
4
4
4
5
OÇ-6
Adnan Menderes University - Information Package / Course Catalogue
2026