The course aims at contributing to provide essential knowledge and skills in order to develop strategies and tactics for marketing problems of tourism business/destinations in the light of marketing theories through analyzing marketing practices used by destinations/tourism business

Within the scope of the lesson, firstly the content and characteristics of tourism marketing will be explained. Tourism marketing planning, marketing research and its applications in tourism, communication in tourism marketing, components of marketing mix will be handled during the term and theoritical information will be reinforced with giving examples of sectoral application.