The aim of this course is to train students knowing tourism behavior; comprehending the place and importance of tourism behavior in tourism management; knowing the effects of tourism behavior in making decisions in tourism management and showing, applying and using those knowledge of behavior for the benefit of business

By handling the basic concepts in the field of tourism behaviour, internal (psychological) and external foundations (reasons); tourist typologies; behaviours peculiar to touristic lifestyles; touristic purchasing decision processes; bargaining and complaint behaviours of tourists partaking in package and daily tours; tourist-tourist, tourist- local people and tourist-employee relationships; tourist experience and motivation will be discussed within the context of this course.