Information Package / Course Catalogue
Behaviour Al Aspects of Tourism
Course Code: TUR506
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to train students knowing tourism behavior; comprehending the place and importance of tourism behavior in tourism management; knowing the effects of tourism behavior in making decisions in tourism management and showing, applying and using those knowledge of behavior for the benefit of business

Course Content

By handling the basic concepts in the field of tourism behaviour, internal (psychological) and external foundations (reasons); tourist typologies; behaviours peculiar to touristic lifestyles; touristic purchasing decision processes; bargaining and complaint behaviours of tourists partaking in package and daily tours; tourist-tourist, tourist- local people and tourist-employee relationships; tourist experience and motivation will be discussed within the context of this course.

Name of Lecturer(s)
Assoc. Prof. Tuğrul AYYILDIZ
Learning Outcomes
1.He/ she learns the basic concepts about tourism behaviour
2.He/ she gets knowledge about internal reasons of tourism behaviour
3.He/ she obtains information about the purchasing behaviours of tourists
4.He/ she comprehends the subject of tourist experiences
5.He/she gets information about the behaviours peculiar to touristic life styles
6.He/ she gets information about tourist-tourist relationships
7.He/ she gets information about tourist- local people relationships
8.He/ she gets information about tourist-employee relationships
9.He/ she learns how the concept of timing is perceived by different cultures
10.He/ she gets information about complaint behaviours of tourists taking part in package and daily tours
11.He/she gets information about bargaining behaviours of tourists partaking in package and daily tours
Recommended or Required Reading
1.Doğan, H.Z. (2003). Turizmin Sosyokültürel Temelleri (İkinci Baskı), Detay Yayıncılık: Ankara.
2.Kozak, M. & Kozak, N. (Eds.) (2014). Aspects of Tourist Behavior, Cambridge Scholars Publishing: Newcastle: UK.
3.Kozak, M. & Kozak, N. (Eds.) (2018)Tourist Behavior: An Experiential Perspective, Springer.
4.Reisinger, Y. & Turner, L. (2012). Cross Cultural Tourist Behavior in Tourism: Concepts and Analysis, Butterworth Heinemann: Oxford.
5.Rızaoğlu, B. (2004) Turizm ve Toplumsallaşma Detay Yayıncılık, Ankara
6.Rızaoğlu, B. (2012),Turizm Davranışı, Detay Yayıncılık, Ankara
7.Acar, V. & Tanrısevdi, A. (2023) Rehberli Turlarda Turist Davranışları, Ankara: Detay Yayıncılık.
8.Acar, V. (2018). Uluslararası turistlerin davranışlarının incelenmesi: Türkiye'de rehberli turlara katılan turistler üzerinde bir araştırma, Doktora Tezi, Aydın Adnan Menderes Üniversitesi, Aydın.
Weekly Detailed Course Contents
Week 1 - Theoretical
Information will be given about tourism behaviour and its foundations (the concept of behaviour, consumer specifics, errors made while explaining consumer behaviour)
Week 1 - Preparation Work
Reading, Literature review
Week 2 - Theoretical
Information will be given about the benefits of understanding the tourism behavior, sciences associated with tourism behavior, those who display tourism behavior and features of tourist culture
Week 2 - Preparation Work
Reading, Literature review
Week 3 - Theoretical
Information will be given about the subject of motivation being one of the internal reasons
Week 3 - Preparation Work
Reading, Literature review
Week 4 - Theoretical
By giving information about tourist typologies (Cohen, Smith, Plog and Pearce), benefits and criticisms towards tourist typologies in the literature will be discussed
Week 4 - Preparation Work
Reading, Literature review
Week 5 - Theoretical
Information will be given about tourists’ cognitive structures (tourist expectations stemmed from travel motive, tourists’ habits, and trip planning process) and complaint behaviours of tourists taking part in package or daily tours
Week 5 - Preparation Work
Reading, Literature review
Week 6 - Theoretical
Information will be given about the basic features, phases and environment of tourist experience
Week 6 - Preparation Work
Reading, Literature review
Week 7 - Theoretical
Information will be given about the main features of tourist purchasing behaviours, priority order in purchasing behaviours, purchasing decision processes, purchasing types and then shopping tendencies of tourists from different nationalities taking part in daily or package tours will be discussed.
Week 7 - Preparation Work
Reading, Literature review
Week 8 - Theoretical
By giving information about bargaining behaviour, bargaining behaviours of tourists from different nationalities taking part in daily and package tours will be discussed
Week 8 - Preparation Work
Reading, Literature review
Week 9 - Theoretical
By giving information about how the concept of “timing” perceived by different cultures, timing behaviours of tourists will be discussed in daily and package tours
Week 10 - Theoretical
Information will be given about behaviours peculiar to touristic lifestyles (individual and social behaviours)
Week 10 - Preparation Work
Reading, Literature review
Week 11 - Theoretical
Tourist-tourist relationships will be discussed in daily and package tours
Week 11 - Preparation Work
Reading, Literature review
Week 12 - Theoretical
Tourist-local people relationships will be discussed in daily and package tours
Week 12 - Preparation Work
Reading, Literature review
Week 13 - Theoretical
Tourist-employee relationships will be discussed in daily and package tours
Week 14 - Theoretical
Students will present their term papers
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Term Project133033
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
5
3
5
5
3
4
5
4
3
5
OÇ-2
5
3
5
5
3
4
5
4
3
5
OÇ-3
5
3
5
5
3
4
5
4
3
5
OÇ-4
5
3
5
5
3
4
5
4
3
5
OÇ-5
5
3
5
5
3
4
5
4
3
5
OÇ-6
5
3
5
5
3
4
5
4
3
5
OÇ-7
5
3
5
5
3
4
5
4
3
5
OÇ-8
5
3
5
5
3
4
5
4
3
5
OÇ-9
5
3
5
5
3
4
5
4
3
5
OÇ-10
5
3
5
5
3
4
5
4
3
5
OÇ-11
5
3
5
5
3
4
5
4
3
5
Adnan Menderes University - Information Package / Course Catalogue
2026