Information Package / Course Catalogue
Media and Public Relations
Course Code: YII504
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to provide students with information about public relations and media concepts. It is aimed to understand the relationship of both concepts with each other, the strategies and methods used in detai

Course Content

The concept of public relations, public relations methods and techniques, the concept of media, types of media, public relations and media strategies

Name of Lecturer(s)
Learning Outcomes
1.To have detailed information about Public Relations and Media concepts
2.Being aware of the legal regulations, laws and regulations in the fields of Public Relations and media and be able to act accordingly
3.To be able to collect, analyze and use the necessary data with scientific methods for creating, disseminating and maintaining content in the field of Public Relations and media
4.To be able to define the differences between the traditional and new rules of Public Relations
5.To be successful in theoretical and practical aspects of public relations discipline such as corporate identity, corporate image, corporate reputation, sponsorship, corporate communication, media relations, use of new media technologies, social responsibility communication, event management
Recommended or Required Reading
1.Halkla İlişkiler ve Medya, Aydemir Okay Derin yayınları ,2017
Weekly Detailed Course Contents
Week 1 - Theoretical
General Information About Information Communication Technologies
Week 2 - Theoretical
Development Process of Communication Technologies
Week 3 - Theoretical
Global Market Environments And Competition Phenomenon
Week 4 - Theoretical
Communication Technologies and Internet
Week 5 - Theoretical
İnternet
Week 6 - Theoretical
Social media
Week 7 - Theoretical
Food and Beverage Companies and Social Media
Week 8 - Theoretical
Food and Beverage Companies and Social Media
Week 9 - Intermediate Exam
Mid term exam
Week 10 - Theoretical
Promotion in Social Media in Food and Beverage
Week 11 - Theoretical
Crisis Management in Social Media in Food and Beverage Businesses
Week 12 - Theoretical
Advertising Practices in Social Media in Food and Beverage Businesses
Week 13 - Theoretical
Examining the Examples of Social Media Use in Food and Beverage Businesses
Week 14 - Theoretical
Topics to be Considered in the Use of Social Media by the Tourism Sector
Week 15 - Theoretical
An Overview of the Use of Social Media in the Food and Beverage Industry
Week 16 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory143384
Midterm Examination115217
Final Examination120222
TOTAL WORKLOAD (hours)123
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
5
5
5
5
OÇ-2
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026