Information Package / Course Catalogue
Block Preparation and Advertising Studies
Course Code: YII505
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Some of the food blogs, which have a place in Social Media, have managed to gain a significant number of followers. By examining these blogs, which have reached a level that can affect the demand and supply in the sector, it will enable to reveal trends.

Course Content

It is aimed that students will have information about understanding and interpreting food blogs in social media in food and beverage businesses in line with the knowledge they have acquired at the end of their education.

Name of Lecturer(s)
Learning Outcomes
1.Student learns to blog
2.Student can analyze blogs
3.Student can analyze blogs
4.Student learns to do content analysis
5.Student determines content and can present it online
Recommended or Required Reading
1.The Discourse of Food Blogs: Multidisciplinary Perspectives
Weekly Detailed Course Contents
Week 1 - Theoretical
Blogs as a communication tool
Week 2 - Theoretical
Anatomy of blog
Week 3 - Theoretical
Analysis of blog
Week 4 - Theoretical
Visual analysis of blog
Week 5 - Theoretical
Visual analysis of blog
Week 6 - Theoretical
Content analysis of blog
Week 7 - Theoretical
Content analysis of blog
Week 8 - Theoretical
Evaluation of food blogs, visual
Week 9 - Intermediate Exam
Mid-term Exam
Week 10 - Theoretical
Evaluation of food blogs, content
Week 11 - Theoretical
Starting a blog
Week 12 - Theoretical
Determination of food blog contents
Week 13 - Theoretical
Identifying food blog visual tools
Week 14 - Theoretical
Marketing the food blog
Week 15 - Theoretical
General evaluation
Week 16 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory143384
Midterm Examination115217
Final Examination120222
TOTAL WORKLOAD (hours)123
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
5
5
5
5
OÇ-2
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026