Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Food and Beverage Marketing

Course Code	: YII514
Course Type	: Area Elective
Couse Group	: Second Cycle (Master's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 5

Objectives of the Course

To have knowledge regarding core topics of marketing management and its characteristics.

Course Content

From the product development, purchasing, and promotional activities of the Food and Beverage Market to the management of customer relationships, functions in a wide range are examined.

Name of Lecturer(s)