Information Package / Course Catalogue
| Course Code | : YII514 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
To have knowledge regarding core topics of marketing management and its characteristics.
From the product development, purchasing, and promotional activities of the Food and Beverage Market to the management of customer relationships, functions in a wide range are examined.
| 1. | Knows the basic aspects of Food and Beverage Marketing. |
| 2. | To be aware of the specific characteristics of the Food and Beverage Market. |
| 3. | Follows the latest trends in Food and Beverage Market |
| 4. | Follows the developments in Food and Beverage Market |
| 5. | Knows the marketing techniques of Food and Beverage market. |
| 1. | Kotler,P. J. Bowen, J. Makens (2009). Marketing for Hospitality & Tourism International Edition, 5th Edition, ISBN13: 9780132453134 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 3 | 3 | 84 |
| Midterm Examination | 1 | 15 | 2 | 17 |
| Final Examination | 1 | 20 | 2 | 22 |
| TOTAL WORKLOAD (hours) | 123 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | |
OÇ-1 | 5 | 4 | 4 | 5 | |
OÇ-2 | 4 | 5 | 5 | 4 | |
OÇ-3 | 5 | 5 | 4 | 5 | |
OÇ-4 | 5 | 4 | 4 | 5 | |
OÇ-5 | 5 | 4 | 5 | 4 | |