Information Package / Course Catalogue
Marketing Research
Course Code: YII518
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The determination of the wishes and needs of the consumers, the transformation of the students and the presentation of goods as a service mix constitute the focus of the marketing researches.

Course Content

Examination of methods used in market research

Name of Lecturer(s)