Information Package / Course Catalogue
| Course Code | : YII518 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The determination of the wishes and needs of the consumers, the transformation of the students and the presentation of goods as a service mix constitute the focus of the marketing researches.
Examination of methods used in market research
| 1. | Knows the importance and benefits of market research. |
| 2. | Knows the different analysis techniques. |
| 3. | Can follow reports about market researches. |
| 4. | Knows about general marketing techniques |
| 5. | Knows about general marketing literature |
| 1. | Marketing Research |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 3 | 3 | 84 |
| Midterm Examination | 1 | 15 | 2 | 17 |
| Final Examination | 1 | 20 | 2 | 22 |
| TOTAL WORKLOAD (hours) | 123 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | |
OÇ-1 | 5 | 4 | 4 | 5 | |
OÇ-2 | 4 | 4 | 5 | 5 | |
OÇ-3 | 4 | 5 | 4 | 4 | |
OÇ-4 | 5 | 4 | 5 | 5 | |
OÇ-5 | 5 | 5 | 4 | 4 | |