Information Package / Course Catalogue
Restaurant and Food and Beverage Management
Course Code: YII520
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

to teach the students the details of management and management of other food and beverage businesses along with the basic management and restaurant that will be necessary for them in their later learning and business life.

Course Content

It is aimed that students will have the ability to manage catering businesses in the direction of management they end up learning.

Name of Lecturer(s)
Learning Outcomes
1.In general, learn about restaurant management
2.Learn about the factors and innovations affecting restaurant businesses.
3.Learn about restaurant management and customer satisfaction.
4.In general, learn about food and beverage management
5.Learn about the factors and innovations affecting food and beverage industry
Recommended or Required Reading
1.Restoran İşletmeciliği / Ramazan BİNGÖL
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition and history of food and beverage management
Week 2 - Theoretical
Types of food and beverage operations, trends affecting the sector
Week 3 - Theoretical
Basic management concepts - planning / organizing / directing / controlling
Week 4 - Theoretical
Management concepts in food and beverage business - explaining the service profit chain
Week 5 - Theoretical
Management concepts in food and beverage business - value chain explanation
Week 6 - Theoretical
Menu, menu planning and precaution
Week 7 - Theoretical
Menu pricing strategies
Week 8 - Theoretical
The design of restaurant operation and the concept of Dinescape
Week 9 - Intermediate Exam
Exam
Week 10 - Theoretical
Concept of customer satisfaction in food and beverage business
Week 11 - Theoretical
Concept of customer satisfaction in food and beverage business
Week 12 - Theoretical
Concept of standardization in food and beverage enterprises - McDonaldsification
Week 13 - Theoretical
Use of social media in the food and beverage industry (blogs - Twitter - Instagram etc.)
Week 14 - Theoretical
Use of social media in the food and beverage sector (tv - famous - film tourism etc.)
Week 15 - Theoretical
general evaluation
Week 16 - Final Exam
Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory143384
Midterm Examination115217
Final Examination120222
TOTAL WORKLOAD (hours)123
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
4
5
5
5
OÇ-2
5
5
5
4
OÇ-3
5
4
4
5
OÇ-4
5
4
5
4
OÇ-5
5
4
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026