
| Course Code | : STU518 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
To learn the principles and applications of effective content management in the context of media technologies
Media and Communication Technologies acquire effective content management principles and application knowledge and become available in the context of health tourism. In this way, both health and tourism side strategies for brand building and managing communication on the media are adopted.
| 1. | Introduction Level of Authority at the Effective Media Technologies |
| 2. | Introduction Level of Authority at the Internet Technologies |
| 3. | Introduction Level of Authority at the Social Media Ecosystem |
| 4. | Introduction Level of Authority at the Creating A Brand |
| 5. | Introduction Level of Authority at the Customer and Agency Relationship |
| 1. | Lindgren, Simon. (2019) Digital Media and Society: Technological & New Approaches in Research Methods, UK: Sage Pub |
| 2. | Aytekin, Behiç Alp. (2019) Temel Tasarım Kavramlarını Disiplinlerarası Okumak 1. Ankara: Nobel Akademik Yayıncılık |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 0 | 3 | 45 |
| Project | 1 | 3 | 10 | 13 |
| Studio Work | 1 | 0 | 10 | 10 |
| Individual Work | 1 | 25 | 1 | 26 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 20 | 1 | 21 |
| TOTAL WORKLOAD (hours) | 126 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | |
OÇ-1 | 1 | 5 | 2 | 4 | 1 | 3 | |||||
OÇ-2 | 1 | 5 | 2 | 4 | 1 | 4 | |||||
OÇ-3 | 1 | 5 | 2 | 3 | 2 | 3 | |||||
OÇ-4 | 1 | 5 | 2 | 3 | 2 | 3 | |||||
OÇ-5 | 1 | 5 | 2 | 3 | 1 | 4 | |||||