Information Package / Course Catalogue
Effective Media Usage and Technologies
Course Code: STU518
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To learn the principles and applications of effective content management in the context of media technologies

Course Content

Media and Communication Technologies acquire effective content management principles and application knowledge and become available in the context of health tourism. In this way, both health and tourism side strategies for brand building and managing communication on the media are adopted.

Name of Lecturer(s)
Learning Outcomes
1.Introduction Level of Authority at the Effective Media Technologies
2.Introduction Level of Authority at the Internet Technologies
3.Introduction Level of Authority at the Social Media Ecosystem
4.Introduction Level of Authority at the Creating A Brand
5.Introduction Level of Authority at the Customer and Agency Relationship
Recommended or Required Reading
1.Lindgren, Simon. (2019) Digital Media and Society: Technological & New Approaches in Research Methods, UK: Sage Pub
2.Aytekin, Behiç Alp. (2019) Temel Tasarım Kavramlarını Disiplinlerarası Okumak 1. Ankara: Nobel Akademik Yayıncılık
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to the Course
Week 2 - Theoretical
What is the meaning of Effective Media Usage and Communication Skills?
Week 3 - Theoretical
Media Genres and Differences About Communication Area
Week 4 - Theoretical
Ecosystem of the Internet
Week 5 - Theoretical
New Media and Social Media 1
Week 6 - Theoretical
New Media and Social Media 2
Week 7 - Theoretical
Web Sites Technologies
Week 8 - Theoretical
public relations and promotion
Week 9 - Theoretical
Creating a Brand Process in Health Communication Axis 1
Week 10 - Theoretical
Creating a Brand Process in Health Communication Axis 2
Week 11 - Theoretical
Creating a Brand Process in Health Communication Axis 3
Week 12 - Theoretical
Introduction to Google SEO, Adwords, Adsense, Analytics Applications
Week 13 - Theoretical
Introduction to Facebook and Instagram Advertisement Ecosystem
Week 14 - Theoretical
Understanding the relationship between brand and agency and preparation for final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory150345
Project131013
Studio Work101010
Individual Work125126
Midterm Examination110111
Final Examination120121
TOTAL WORKLOAD (hours)126
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
OÇ-1
1
5
2
4
1
3
OÇ-2
1
5
2
4
1
4
OÇ-3
1
5
2
3
2
3
OÇ-4
1
5
2
3
2
3
OÇ-5
1
5
2
3
1
4
Adnan Menderes University - Information Package / Course Catalogue
2026