To train students who know, use, and develop the touristic publicizing approaches, methods, techniques, and tools both from the point of macro dimension at governmental level and from the point of micro dimension at business level and especially manage touristic publicizing at international level.

The concept of publicizing, concepts which are confused with publicizing, characteristics of publicizing, publicizing approaches, touristic publicizing, touristic publicizing research, touristic publicizing rules, touristic publicizing strategies and policies