Information Package / Course Catalogue
International Tourism Marketing in Tourism
Course Code: TUR615
Course Type: Area Elective
Couse Group: Third Cycle (Doctorate Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Postgraduate students will learn the most relevant aspects of international marketing for travel and tourism, both at private company and tourism destination levels.

Course Content

The students will understand the meaning and importance of international marketing in tourism, at a tactical and strategic level; key trends in international tourism demand and buyer behaviour.

Name of Lecturer(s)