Information Package / Course Catalogue - Adnan Menderes University

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Integrated Marketing Communications in Tourism

Course Code	: TUR640
Course Type	: Area Elective
Couse Group	: Third Cycle (Doctorate Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 5

Objectives of the Course

Analyse the communication concept in tourism businesses; evaluate the importance of integrated marketing communications and brand communications in tourism sector.

Course Content

In this course essential communication methods in tourism sector will be discussed as part of marketing concept.

Name of Lecturer(s)