Information Package / Course Catalogue
| Course Code | : TUR640 |
| Course Type | : Area Elective |
| Couse Group | : Third Cycle (Doctorate Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
Analyse the communication concept in tourism businesses; evaluate the importance of integrated marketing communications and brand communications in tourism sector.
In this course essential communication methods in tourism sector will be discussed as part of marketing concept.
| Assoc. Prof. Gülnur KARAKAŞ TANDOĞAN |
| 1. | Recognize the factors in communication process like source, receiver and message. |
| 2. | Realize the communication model and factors in this model. |
| 3. | Recognize the marketing communications and its model. |
| 4. | Be informed about marketing communication history |
| 5. | Know to how can integrate the communication medias like advertising and guest relationship. |
| 6. | Understand the position of current communication tools like social media in marketing. |
| 7. | Have knowledge about brand and brand communications. |
| 1. | Bozkurt, İzzet (2006), Bütünleşik Pazarlama İletişimi, MediaCat Yayınları: İstanbul |
| 2. | Erdem, Ayhan (2006), Bütünleşik Pazarlama İletişimi. Nobel Yayıncılık: Ankara |
| 3. | Odabaşı, Yavuz vd. (2013), Pazarlama İletişimi Yönetimi. MediaCat Yayınları: Ankara. |
| 4. | Tosun Babür, Nurhan (2010), İletişim Temelli Marka Yönetimi. Beta Yayınları, İstanbul. |
| 5. | Eser, Zeliha (2007), Hizmetlerde Pazarlama İletişimi. Siyasal Kitabevi, Ankara. |
| 6. | J.Varey, Richard. (2002), Marketing Communication: Principles and Practice. |
| 7. | Articles, theses and research reports |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %40 |
| Term Assignment | 1 | %30 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Assignment | 14 | 2 | 0 | 28 |
| Term Project | 3 | 0 | 5 | 15 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 6 | 1 | 7 |
| TOTAL WORKLOAD (hours) | 126 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 3 | 4 | 2 | 3 | 3 | 2 | 3 | 3 | 3 | 3 | 3 | 5 | 1 | 2 |
OÇ-2 | 3 | 2 | 3 | 4 | 2 | 1 | 2 | 3 | 2 | 5 | 4 | 1 | 4 | 4 |
OÇ-3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 3 |
OÇ-4 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 5 | 3 | 5 | 4 | 3 | 3 |
OÇ-5 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 2 | 3 | 4 | 3 | 4 | 3 |
OÇ-6 | 3 | 4 | 5 | 5 | 3 | 4 | 3 | 4 | 5 | 4 | 3 | 4 | 3 | 4 |
OÇ-7 | 3 | 4 | 3 | 4 | 3 | 5 | 3 | 4 | 3 | 4 | 3 | 4 | 5 | 4 |