The objective of this course is to enable students to understand the concepts of entrepreneurship and innovation in the tourism sector, develop innovative tourism business ideas, and evaluate these ideas using a basic business model approach. The goal of the course is for students to be able to analyze entrepreneurial opportunities in tourism and develop innovative product or service proposals tailored to the sector.

This course covers topics designed to help students evaluate entrepreneurial opportunities in the tourism sector, develop innovative thinking skills, create product and service ideas that meet evolving tourist expectations, understand the fundamental stages of the entrepreneurial process, and generate viable business ideas in the field of tourism.