The aim of this course is to equip students in tourism and hospitality programs with the operational and technological competence to apply artificial intelligence—and especially generative AI tools—responsibly, ethically, and effectively in their own professional fields. Through real-world professional scenario applications using generative AI tools such as ChatGPT, Gemini, and Claude and image-generation platforms, prompt-engineering workshops, industry guest experiences, and integrated project work, students are prepared for internships and working life not as mere consumers of AI, but as users who can produce solutions for the sector's real needs.

This course aims to equip tourism and hospitality students with the competence to turn artificial intelligence tools into professional applications. Students will learn the fundamental concepts of AI (narrow/general AI, machine learning, generative AI, agentic AI), the principles of prompt engineering, text and visual content generation with generative AI, guest/customer communication and sector workflows, and the responsible use of AI outputs in terms of accuracy, copyright, bias, and personal data protection (KVKK). Applied work is carried out through real scenarios specific to the hotel, travel, and culinary fields. The course also includes industry guest sessions and the design and presentation of an AI-supported mini application/workflow project at the end of the term.