Information Package / Course Catalogue
| Course Code | : ÜKK113 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
The aim of this course is; to teach basic marketing principles to students
Marketing Concept, Market Segmentation,Target Market Selection and Positioning, Brand Management, Analysis of Marketing Environment and Market Opportunities, Strategy Resources in Marketing (4P), New Approaches in Marketing, Marketing Information System and Marketing Research, Sustainable Marketing.
| Ins. Ümit NARİNCE |
| 1. | At the end of this course, the student; define basic concepts about marketing. |
| 2. | Knows Market Segmentation and Target Market Selection. |
| 3. | Learns the concepts of Positioning and Brand Management. |
| 4. | Learns the concepts of Product, Price, Place and Promotion. |
| 5. | Define consumer buying behavior. |
| 1. | Lecture Notes |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 3 | 5 | 3 | 2 | 5 | 4 | 5 | 4 | 4 | 3 | 4 | 4 | 3 | |
OÇ-2 | 5 | 3 | 5 | 3 | 2 | 5 | 4 | 5 | 4 | 4 | 3 | 4 | 4 | 2 | |
OÇ-3 | 3 | 2 | 5 | 5 | 4 | 2 | 2 | 5 | 5 | 2 | 3 | 3 | 5 | ||
OÇ-4 | 3 | 2 | 5 | 5 | 4 | 2 | 2 | 5 | 5 | 2 | 3 | 3 | 4 | ||
OÇ-5 | 4 | 3 | 5 | 5 | 4 | 3 | 4 | 5 | 5 | 2 | 1 | 5 | 5 | 5 | |