Information Package / Course Catalogue
Marketing
Course Code: ÜKK113
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim of this course is; to teach basic marketing principles to students

Course Content

Marketing Concept, Market Segmentation,Target Market Selection and Positioning, Brand Management, Analysis of Marketing Environment and Market Opportunities, Strategy Resources in Marketing (4P), New Approaches in Marketing, Marketing Information System and Marketing Research, Sustainable Marketing.

Name of Lecturer(s)
Ins. Ümit NARİNCE
Learning Outcomes
1.At the end of this course, the student; define basic concepts about marketing.
2.Knows Market Segmentation and Target Market Selection.
3.Learns the concepts of Positioning and Brand Management.
4.Learns the concepts of Product, Price, Place and Promotion.
5.Define consumer buying behavior.
Recommended or Required Reading
1.Lecture Notes
Weekly Detailed Course Contents
Week 1 - Theoretical
Basic Concepts of Marketing
Week 2 - Theoretical
Basic Concepts of Marketing
Week 3 - Theoretical
Market Segmentation and Target Market Selection
Week 4 - Theoretical
Market Segmentation and Target Market Selection
Week 5 - Theoretical
Positioning in Marketing
Week 6 - Theoretical
Brand Management
Week 7 - Theoretical
Analysis of Marketing Environment and Market Opportunities
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Analysis of Marketing Environment and Market Opportunities
Week 10 - Theoretical
Strategy Resources in Marketing (4P)
Week 11 - Theoretical
Strategy Resources in Marketing (4P)
Week 12 - Theoretical
New Approaches in Marketing
Week 13 - Theoretical
New Approaches in Marketing
Week 14 - Theoretical
Marketing Information System and Marketing Research
Week 15 - Theoretical
Sustainable Marketing
Week 16 - Final Exam
Semester final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
3
5
3
2
5
4
5
4
4
3
4
4
3
OÇ-2
5
3
5
3
2
5
4
5
4
4
3
4
4
2
OÇ-3
3
2
5
5
4
2
2
5
5
2
3
3
5
OÇ-4
3
2
5
5
4
2
2
5
5
2
3
3
4
OÇ-5
4
3
5
5
4
3
4
5
5
2
1
5
5
5
Adnan Menderes University - Information Package / Course Catalogue