Information Package / Course Catalogue
| Course Code | : ÇMH226 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
Marketing, which has become more important in business functions, has a strategic importance for businesses, especially in gaining competitive advantage. In this context, the aim of this course is to convey to students how to evaluate marketing activities that can be applied to achieve market success from a management perspective.
How to make decisions about marketing mix elements from a management perspective consists of the characteristics of specific marketing-related policies and decisions that can be implemented in the market within the framework of strategic thinking.
| Lec. Berkin HANAYLI |
| 1. | It explains the historical development of marketing management. |
| 2. | It defines the concept of Marketing Management. |
| 3. | 28 It describes the marketing mix. |
| 4. | It explains the market channels. |
| 5. | It describes marketing environments. |
| 1. | Marketing - Sezer KORKMAZ- S. Ayşe ÖZTÜRK, Zeliha ESER |
| 2. | Service Marketing – S. Ayşe ÖZTÜRK |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 3 | 0 | 14 | 42 |
| Assignment | 3 | 3 | 4 | 21 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 75 | |||