Information Package / Course Catalogue
| Course Code | : ÇMH223 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
It aims to understand consumer behaviors and the factors that affect these behaviors. Within the scope of the course, it is aimed to learn the concepts of consumption and consumer and to understand consumer models.
It covers consumption and consumer-related concepts, consumer behavior and influencing factors, consumers' purchasing decision processes and decision-making styles.
| Ins. Yasin BAŞLAR |
| 1. | It explains the concept and characteristics of consumer behavior. |
| 2. | It describes patterns of consumer behavior. |
| 3. | It explains the place and importance of consumer behavior in marketing. |
| 4. | It explains the individual influences on consumer behavior. |
| 5. | It explains the connections between consumer behavior and different disciplines. |
| 1. | Consumer Behavior – Remzi ALTUNIŞIK- A. Hamdi İSLAMOĞLU |
| 2. | Consumer Behavior – Yavuz ODABAŞI – Gülfidan BARIŞ |
| 3. | Consumer Behavior – Abdullah OKUMUŞ |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 3 | 0 | 14 | 42 |
| Assignment | 3 | 0 | 5 | 15 |
| Reading | 7 | 0 | 2 | 14 |
| Midterm Examination | 1 | 1 | 1 | 2 |
| Final Examination | 1 | 1 | 1 | 2 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 4 | 2 | 2 | 1 | 1 | |||||
OÇ-2 | 4 | 2 | 3 | 1 | 1 | 1 | ||||
OÇ-3 | 4 | 3 | 3 | 2 | 1 | 2 | 1 | |||
OÇ-4 | 3 | 2 | 4 | 2 | 1 | 1 | ||||
OÇ-5 | 3 | 3 | 4 | 1 | 2 | |||||