Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Ins. Yasin BAŞLAR

Consumer Behavior

Course Code	: ÇMH223
Course Type	: Required
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 3

Objectives of the Course

It aims to understand consumer behaviors and the factors that affect these behaviors. Within the scope of the course, it is aimed to learn the concepts of consumption and consumer and to understand consumer models.

Course Content

It covers consumption and consumer-related concepts, consumer behavior and influencing factors, consumers' purchasing decision processes and decision-making styles.

Name of Lecturer(s)

Ins. Yasin BAŞLAR

Learning Outcomes

1.	It explains the concept and characteristics of consumer behavior.
2.	It describes patterns of consumer behavior.
3.	It explains the place and importance of consumer behavior in marketing.
4.	It explains the individual influences on consumer behavior.
5.	It explains the connections between consumer behavior and different disciplines.

Recommended or Required Reading

1.	Consumer Behavior – Remzi ALTUNIŞIK- A. Hamdi İSLAMOĞLU
2.	Consumer Behavior – Yavuz ODABAŞI – Gülfidan BARIŞ
3.	Consumer Behavior – Abdullah OKUMUŞ

Weekly Detailed Course Contents

Week 1 - Theoretical

Consumption and Consumer Related Concepts

Week 2 - Theoretical

Characteristics of Consumer Behavior

Week 3 - Theoretical

Consumer Behavior Models

Week 4 - Theoretical

Consumer Behavior Models

Week 5 - Theoretical

Factors Affecting Consumer Behaviors

Week 6 - Theoretical

Factors Affecting Consumer Behaviors

Week 7 - Theoretical

Consumer Purchase Decision Process

Week 8 - Theoretical

Consumer Purchase Decision Process (Midterm exam evaluation)

Week 9 - Theoretical

Consumer Purchase Decision Process

Week 10 - Theoretical

Consumer Decision Making Styles

Week 11 - Theoretical

Customer relations management

Week 12 - Theoretical

Creating customer value

Week 13 - Theoretical

Measuring customer satisfaction

Week 14 - Theoretical

Customer complaints management

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	3	0	14	42
Assignment	3	0	5	15
Reading	7	0	2	14
Midterm Examination	1	1	1	2
Final Examination	1	1	1	2
TOTAL WORKLOAD (hours)				75

Contribution of Learning Outcomes to Programme Outcomes