The aim of the General Business course is to provide students with the competence to understand the basic concepts of business, to analyze the functions of businesses and the business environment, to gain knowledge and skills related to business decisions.

General Business is a course that provides students with the opportunity to understand the basic principles of the business discipline, the activities of businesses and the functioning of the business world. This course covers the different functions of businesses, topics such as marketing, finance, human resources, strategic management and operational processes. It also covers topics such as the factors that drive business operations, business strategies, global markets, competitive advantage and business ethics. The General Business course provides students with a general overview of the field of business and contributes to the understanding of the management, organization and business processes of businesses. It provides a foundation for students to acquire the basic knowledge and skills necessary to succeed in the world of business.