To provide knowledge and skills about the applicability of modern marketing principles in the marketing of agricultural products and how to ensure the effectiveness of agricultural products in market organization.

Concept of marketing, differences between classical and modern marketing concepts, factors affecting supply and demand in agricultural products, price formation, equilibrium price, concept of flexibility in agricultural products, marketing channels in agricultural products, marketing margin calculations in agricultural products, the importance of developing new products and introducing strategies, promotion Teaching case study applications of examining the activities, brand and branding, standardization, marketing research stages and implementation of market segmentation strategies.