The technological developments experienced as of today caused and will continue to have radical changes in almost every field. In the global market environment, there is a period in which the person who keeps up with the change can survive and the ones who cannot keep up will disappear. In particular, the individual and social effects of information communication technologies are clearly evident. The role of new media / social media on the masses, which should be considered as a new but quite powerful medium, is clearly evident.

Basic knowledge that will create competence in the use of social media for food, beverage promotion, marketing, advertisement, crisis management etc