Information Package / Course Catalogue
| Course Code | : REM435 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 2 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
The technological developments experienced as of today caused and will continue to have radical changes in almost every field. In the global market environment, there is a period in which the person who keeps up with the change can survive and the ones who cannot keep up will disappear. In particular, the individual and social effects of information communication technologies are clearly evident. The role of new media / social media on the masses, which should be considered as a new but quite powerful medium, is clearly evident.
Basic knowledge that will create competence in the use of social media for food, beverage promotion, marketing, advertisement, crisis management etc
| Lec. Fulya MÜRTEZA |
| 1. | Knows the importance of information communication technologies in our age. |
| 2. | The media grasped the power of promotion, marketing and advertising.. |
| 3. | The concept of social media is knowledgeable about its use. |
| 4. | Competent in the use of social media in the food and beverage industry and tourism industry. 5- Knows the critical issues in the process of using social media in the food and beverage industry and tourism sector |
| 5. | Knows the critical issues in the process of using social media in the food and beverage industry and tourism sector |
| 1. | Sosyal Medya ile Dijital Pazarlama, Alaattin Çağıl |
| 2. | Sosyal Medyada yeni paydaşlar, yeni teknikler, Özlem Alikılıç |
| 3. | Sosyal Medya Pazarlaması for Dummies, Stephanie Diamond, Shiv Shing |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Lecture - Practice | 14 | 1 | 2 | 42 |
| Midterm Examination | 1 | 7 | 1 | 8 |
| Final Examination | 1 | 7 | 1 | 8 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | |
OÇ-1 | 3 | 5 | 5 | 1 | 1 |
OÇ-2 | 3 | 5 | 5 | 1 | 1 |
OÇ-3 | 3 | 5 | 5 | 1 | 1 |
OÇ-4 | 3 | 5 | 5 | 1 | 1 |
OÇ-5 | 3 | 5 | 5 | 1 | 1 |