Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

N/A Atila YÜKSEL

N/A Berrin GÜZEL

N/A Elvan KESER

N/A Fulya MÜRTEZA

N/A Ozan GÜNGÖR

N/A Okan Umut ŞİMŞEK

Course Code	:
Course Type	:
Couse Group	:
Education Language	:
Work Placement	:

Theory	: 0
Prt.	: 0
Credit	: 0
Lab	: 0
ECTS	:

Objectives of the Course

Course Content

Name of Lecturer(s)

Learning Outcomes

1.	Knows the concept of Public Relations.
2.	Knows the functions, advantages and benefits of Public Relations.
3.	Gains the skill of mastering the methods and techniques used by public relations.
4.	Gains the ability to predict opportunities, manage perception and reputation in the context of public relations practicess
5.	Gains the ability to apply public relations activities in food and beverage businesse

Recommended or Required Reading

1.	Göksel, A.B.,Yurdakul B.N.(2002)Temel Halkla İlişkiler Bilgileri, Ege Üniversitesi Yayınları
2.	Peltekoğlu F. (2007)Halkla İlişkiler nedir?, Beta Yayınları .
3.	Saydam A.(2017)Algılama Yönetimi, Remzi Kitabevi.
4.	Kadıbeşegil S. (2014) İtibar yönetimi, Mediacat.

Weekly Detailed Course Contents

Week 1 - Theoretical

Today's World Structure and Global Competition Environment

Week 2 - Theoretical

The Concept of Public Relations Historical Development Process

Week 3 - Theoretical

Theories of Public Relations Concept

Week 4 - Theoretical

Public Relations Methods and Techniques

Week 5 - Theoretical

Other Disciplines Associated with Public Relations

Week 6 - Theoretical

Basic Principles of Public Relations

Week 7 - Theoretical

Public Relations Recognition And Promotion

Week 8 - Theoretical

Corporate Image, Corporate Culture, Corporate Identity

Week 9 - Theoretical

Internal Public Relations

Week 10 - Theoretical

Internal Public Relations

Week 11 - Theoretical

Outside Institutional Public Relations

Week 12 - Theoretical

Tools Used in Public Relations Studies

Week 13 - Theoretical

Public Relations in Crisis,

Week 14 - Theoretical

Public Relations in Human Resources Management,

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	2	3	70
Assignment	10	0	1	10
Midterm Examination	1	10	1	11
Final Examination	1	10	1	11
TOTAL WORKLOAD (hours)				102

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7
OÇ-1	3	2	5	1	1
OÇ-2	3	5	5	1	1
OÇ-3	3	5	5	1	1
OÇ-4	3	5	5	1	1
OÇ-5	3	5	5	1	1