Information Package / Course Catalogue
| Course Code | : REM207 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
Within the scope of marketing, to encourage students to improve their ability to analyze consumer related problems in the food and beverage sector, as well as to accumulate knowledge of general concepts about consumers.
In addition to the cognitive acquisitions related to consumer definition, classifications and typologies, examinations on the concepts used in the consumer-oriented marketing approach such as expectations, satisfaction, knowledge research, behavioral intent and loyalty are made through case studies.
| Lec. Elvan KESER |
| 1. | To be able to define consumer specificly for food and beverage industry |
| 2. | To be able to analyze the processes and stages that affect the purchase decision-making. |
| 3. | To be able to determine the internal and external dynamics of the consumption process |
| 4. | To be able to distinguish the product and service market |
| 5. | To be able to analyze global and local changes in consumer behavior |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Assignment | 8 | 0 | 1 | 8 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 76 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | |
OÇ-1 | 5 | 5 | 5 | 5 | 1 |
OÇ-2 | 5 | 5 | 5 | 5 | 1 |
OÇ-3 | 5 | 5 | 5 | 5 | 1 |
OÇ-4 | 5 | 5 | 5 | 5 | 1 |
OÇ-5 | 5 | 5 | 5 | 5 | 1 |