Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

N/A Atila YÜKSEL

N/A Berrin GÜZEL

N/A Elvan KESER

N/A Fulya MÜRTEZA

N/A Ozan GÜNGÖR

N/A Okan Umut ŞİMŞEK

Course Code	:
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Theory	: 0
Prt.	: 0
Credit	: 0
Lab	: 0
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Objectives of the Course

Course Content

Name of Lecturer(s)

Learning Outcomes

1.	To be able to define consumer specificly for food and beverage industry
2.	To be able to analyze the processes and stages that affect the purchase decision-making.
3.	To be able to determine the internal and external dynamics of the consumption process
4.	To be able to distinguish the product and service market
5.	To be able to analyze global and local changes in consumer behavior

Recommended or Required Reading

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction to consumer behaviour

Week 2 - Theoretical

Definition of consumer and its place in contemporary marketing approach.

Week 3 - Theoretical

Sensing and Five Sensing Systems

Week 4 - Theoretical

Learning and Memory

Week 5 - Theoretical

Motivation and Involvment

Week 6 - Theoretical

Attitudes

Week 7 - Theoretical

Self-image and personality

Week 8 - Theoretical

Food and Beverage Industry Consumer Behavior

Week 9 - Theoretical

Reference Groups, Family and Gender

Week 10 - Theoretical

Purchase Decision-Making Process

Week 11 - Theoretical

Marketing Communication and Persuasion Methods

Week 12 - Theoretical

Pazarlama iletişimi ve ikna teknikleri

Week 13 - Theoretical

Service Industry and Consumer Behavior

Week 14 - Theoretical