Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Prof. Atila YÜKSEL

Prof. Berrin GÜZEL

Asst. Prof. Elvan KESER

Asst. Prof. Fulya MÜRTEZA

Asst. Prof. Ozan GÜNGÖR

Lec. Okan Umut ŞİMŞEK

Course Code	:
Course Type	:
Couse Group	:
Education Language	:
Work Placement	:

Theory	: 0
Prt.	: 0
Credit	: 0
Lab	: 0
ECTS	:

Objectives of the Course

Course Content

Name of Lecturer(s)

Learning Outcomes

1.	Pazarlama kavramını açıklayabilir ve öneminin farkındadır
2.	Pazarlama karmasını açıklayabilir.
3.	Talebe yönelik ürin ve hizmet karması oluşturumasının öneminin farkındadır.
4.	E-pazarlamanın farklılıklarının ve potansiyelinin farkındadır.
5.	Sosyal Medyanın pazarlamadaki öneminin farkındadır

Recommended or Required Reading

1.	Kotler,P. J. Bowen, J. Makens (2009). Marketing for Hospitality & Tourism International Edition, 5th Edition, ISBN13: 9780132453134

Weekly Detailed Course Contents

Week 1 - Theoretical

Introducing the course objectives, expectations and evaluation criteria. Creating opportunities for new students joining the class to introduce themselves.

Week 2 - Theoretical

Conceptual development of marketing in its historical process

Week 3 - Theoretical

Market dynamics is the formation of the balance between supply and demand, price and production quantity.

Week 4 - Theoretical

Principles of contemporary marketing

Week 5 - Theoretical

Market segmentation

Week 6 - Theoretical

Determining the target market

Week 7 - Theoretical

market positioning

Week 8 - Theoretical

Development of product and service mix

Week 9 - Theoretical

Conducting competitor analysis

Week 10 - Theoretical

Marketing mix

Week 11 - Theoretical

Pricing

Week 12 - Theoretical

e-Marketing

Week 13 - Theoretical

Marketing on Social Media

Week 14 - Theoretical

Latest trends in marketing

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	1	3	56
Assignment	10	0	1	10
Midterm Examination	1	1	1	2
Final Examination	1	5	1	6
TOTAL WORKLOAD (hours)				74

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7
OÇ-1	4	5	5	5	1
OÇ-2	4	5	5	5	1
OÇ-3	4	5	5	5	1
OÇ-4	4	5	5	5	1
OÇ-5	4	5	5	5	1