Information Package / Course Catalogue
Strategical Marketing
Course Code: REM132
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

To gain the basic information about the strategic marketing approach despite the traditional marketing approach.

Course Content

Within the scope of the course, students especially examine the strategic approaches to the marketing methods of the food and beverage industry.

Name of Lecturer(s)