Information Package / Course Catalogue
| Course Code | : REM132 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
To gain the basic information about the strategic marketing approach despite the traditional marketing approach.
Within the scope of the course, students especially examine the strategic approaches to the marketing methods of the food and beverage industry.
| Lec. Elvan KESER |
| 1. | Compared to traditional marketing, he/ she can reveal the differences in strategic marketing approach. |
| 2. | Analyze market segmentation by geographic, demographic and psychographic distinctions. |
| 3. | Identifies the Target market. |
| 4. | Examines market positioning within competitive marketing strategies. |
| 5. | Can examine strategic approaches to product development, pricing and distribution channels selection. |
| 1. | Consumer Behavior and Marketing Strategies, Erdoğan Koç |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Midterm Examination | 1 | 9 | 1 | 10 |
| Final Examination | 1 | 9 | 1 | 10 |
| TOTAL WORKLOAD (hours) | 76 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | |
OÇ-1 | 5 | 5 | 5 | 5 | 2 |
OÇ-2 | 5 | 5 | 5 | 5 | 2 |
OÇ-3 | 5 | 5 | 5 | 5 | 2 |
OÇ-4 | 5 | 5 | 5 | 5 | 2 |
OÇ-5 | 5 | 5 | 5 | 5 | 2 |