Information Package / Course Catalogue
| Course Code | : |
| Course Type | : |
| Couse Group | : |
| Education Language | : |
| Work Placement | : |
| Theory | : 0 |
| Prt. | : 0 |
| Credit | : 0 |
| Lab | : 0 |
| ECTS | : |
| 1. | Compared to traditional marketing, he/ she can reveal the differences in strategic marketing approach. |
| 2. | Analyze market segmentation by geographic, demographic and psychographic distinctions. |
| 3. | Identifies the Target market. |
| 4. | Examines market positioning within competitive marketing strategies. |
| 5. | Can examine strategic approaches to product development, pricing and distribution channels selection. |
| 1. | Consumer Behavior and Marketing Strategies, Erdoğan Koç |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Midterm Examination | 1 | 9 | 1 | 10 |
| Final Examination | 1 | 9 | 1 | 10 |
| TOTAL WORKLOAD (hours) | 76 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | |
OÇ-1 | 5 | 5 | 5 | 5 | 2 | ||
OÇ-2 | 5 | 5 | 5 | 5 | 2 | ||
OÇ-3 | 5 | 5 | 5 | 5 | 2 | ||
OÇ-4 | 5 | 5 | 5 | 5 | 2 | ||
OÇ-5 | 5 | 5 | 5 | 5 | 2 | ||