Information Package / Course Catalogue
Visual Narrative Genres
Course Code: İLT304
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of the course is to enable students to comprehend the functioning of fictional and non-fictional narrative structures in visual communication, literary works, and performing arts within a theoretical and semiotic framework. The course aims to equip students with the ability to analyze the theoretical knowledge they acquire in fields such as new media, photography, and stage aesthetics.

Course Content

Visual literacy, semiotics, dramatic structure, photography and stage aesthetics, scenography, body language, digital narratives, documentary narratives, advertising aesthetics, game design, VR/AR-based immersive narratives, visual ethics, and visual adaptations.

Name of Lecturer(s)
Learning Outcomes
1.Explains the historical development processes and theoretical approaches of various visual narrative forms (fiction, documentary, experimental, animation, etc.).
2.Produces original visual narratives by creatively using visual and auditory technical tools.
3.Applies story structure, dramatic elements, and aesthetic principles in different types of visual narratives.
4.Critically analyzes visual narrative forms within social, cultural, and political contexts.
5.Effectively uses artificial intelligence and new media technologies in visual narrative production.
Recommended or Required Reading
1.Roland Barthes, The Semiotic Challenge (originally L'Aventure sémiologique, 1985)
2.Aristoteles. Poetika.
3.John Berger, Ways of Seeing (1972)
4.Campbell, J. (1949). The Hero with a Thousand Faces. New York: Pantheon Books (Bollingen Foundation).
5.Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.
6.Rifat, M. (2013). Anlatıbilimin ABC'si. Say Yayınları.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Visual Literacy: Visual Language in Communication; The System of Signs in Performing Arts
Week 2 - Theoretical
Semiotics and Visual Signs: Roland Barthes; The Relationship between Written Text and Stage Text
Week 3 - Theoretical
Editing, Time, and Dramatic Structure: Cinematic Montage and Analysis of Aristotelian Dramatic Structure
Week 4 - Theoretical
Photography and Stage Aesthetics: Storytelling in a Single Frame; The Frozen Moment and Instant Performance
Week 5 - Theoretical
Stage Design / Scenography: Visual-Spatial Narrative; Set, Lighting, and Costume
Week 6 - Theoretical
Movement and Body Language: Theoretical Analysis of Bodily Expression in Live Performance
Week 7 - Theoretical
Digital Narratives and Social Media: Audience Experience in the Digital Age; The Nature of the Story Format
Week 8 - Theoretical
Theoretical Exam / Assessment on Digital Narratives
Week 9 - Theoretical
Documentary Theatre and Cinema: The Visual Construction of Documentary Theatre through the Observational Camera
Week 10 - Theoretical
Advertising, Persuasion, and Staging: Image in Consumer Culture; Analysis of Advertising Aesthetics
Week 11 - Theoretical
Game Design and Environmental Storytelling: Designing Space as a Play Area
Week 12 - Theoretical
New Media: VR, AR, and Performative Narratives: Theoretical Foundations of Immersive Technologies
Week 13 - Theoretical
Visual Ethics, Representation, and Politics: Othering on Stage/Screen; The Boundaries of Ethical Aesthetics
Week 14 - Theoretical
Case Analyses on Visual Adaptations of Fictional and Non-Fictional Texts
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures5%5
Quiz1%10
Midterm Examination1%25
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Individual Work141242
Quiz1011
Midterm Examination19110
Final Examination115116
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
5
4
1
3
5
2
5
1
2
1
5
3
2
4
OÇ-2
5
5
4
1
3
5
2
5
1
2
2
5
3
2
4
OÇ-3
5
5
3
1
4
4
2
4
1
1
1
4
2
2
4
OÇ-4
4
5
4
1
4
4
3
4
2
4
5
4
3
2
3
OÇ-5
3
2
5
1
4
5
5
4
3
2
1
3
2
2
3
Adnan Menderes University - Information Package / Course Catalogue
2026