Information Package / Course Catalogue
Visual Culture and Aesthetics
Course Code: İLT309
Course Type: Non Departmental Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The main objective of this course is to provide students with a comprehensive and critical vision of traditional and digital arts by examining visual arts from an aesthetic perspective. It aims for visual communication design students to acquire theoretical knowledge about art, aesthetics, and visual communication culture, and to question the meanings that images convey to the audience by developing their visual literacy skills.

Course Content

The concepts of visual culture, art, and aesthetics; the changing perception of visual aesthetics in the context of photography, architecture, cinema, new media, and digital arts; along with visual literacy, image analysis, project/portfolio development, and critical evaluation processes constitute the scope of this course.

Name of Lecturer(s)
Learning Outcomes
1.Defines the concepts of visual culture, art, and aesthetics; explains the philosophical relationships between aesthetic perspective, art, and craft.
2.Analyzes different visual art products (traditional and digital) such as painting, photography, architecture, and cinema in the context of aesthetic theories and universal social values.
3.Defines fictional and non-fictional artistic/literary subgenres and gains knowledge of their historical development.
4.Explains the structural features of immersive narrative formats in new media (VR, AR), interactive design, and digital platforms.
5.Critically evaluates ethical issues in visual representations, visual manipulation, and sustainability concepts in the context of public interest.
Recommended or Required Reading
1.Prof. Dr. Nazım Ankaralıgil. Görsel Estetik. Atatürk Üniversitesi Açık ve Uzaktan Öğretim Fakültesi.-Yök Dersleri Envanteri
2.Arnheim, R. (2007). Visual Thinking (Görsel Düşünme).
3.Berger, J. (2012). Ways of Seeing (Görme Biçimleri).
4.Barnard, M. (2010). Art, Design and Visual Culture (Sanat, Tasarım ve Görsel Kültür).
Weekly Detailed Course Contents
Week 1 - Theoretical
The Concept and History of Aesthetics: The Philosophical Roots of Aesthetics and Its Place in Visual Culture
Week 2 - Theoretical
Aesthetic Theories and Aesthetic Perspective: Basic Design Theories and Visual Perception Workshop
Week 3 - Theoretical
Photography Aesthetics: Meaning Production in Photography
Week 4 - Theoretical
Cinema Aesthetics: Aesthetic Forms in Moving Images and Film Reading Practice
Week 5 - Theoretical
Framing and Composition: Rules of Visual Hierarchy
Week 6 - Theoretical
Light and Color: Color Theory and the Psychological Effects of Light
Week 7 - Theoretical
Editing Aesthetics: Time-Space Unity and the Aesthetic Language of Montage
Week 8 - Theoretical
Theoretical Exam / Portfolio Assessment
Week 9 - Theoretical
Animation: Cartoon/Animation Aesthetics and Principles of Motion Design
Week 10 - Theoretical
Video Art and Installation: The Use of Video in Contemporary Art and Discussions of Spatial Aesthetics
Week 11 - Theoretical
Virtual and Augmented Reality: Next-Generation Digital Aesthetics and Design Practice in Immersive Environments
Week 12 - Practice
Aesthetic Approaches in Graphic Arts: Typography, Illustration, and Graphic Surface Aesthetics
Week 13 - Practice
Graphic and Product Design: Form-Function Relationship and Industrial Visualization Aesthetics
Week 14 - Practice
New Media and Visual Aesthetics & Advertising and Visual Aesthetics: Consumer Culture and Persuasion Aesthetics on Digital Platforms
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures5%5
Quiz1%10
Midterm Examination1%25
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Term Project125227
Midterm Examination112214
Final Examination112214
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
5
3
2
3
4
2
4
1
2
2
4
2
2
4
OÇ-2
5
5
4
4
3
5
2
5
1
3
2
5
4
2
4
OÇ-3
5
4
5
3
4
5
3
5
2
4
3
5
5
3
5
OÇ-4
4
4
5
5
3
4
4
5
2
5
5
4
4
5
5
OÇ-5
4
3
4
2
5
5
5
2
2
3
3
4
3
2
5
Adnan Menderes University - Information Package / Course Catalogue
2026