The objective of this course is to enable students to analyze the ethical, legal, and social implications of artificial intelligence technologies in the media, cinema, and communication sectors from a macro and critical perspective. By discussing theoretical concepts such as the philosophy of copyright, digital labor, the epistemology of disinformation, deepfakes and ontological security, algorithmic biases, and the future of human creativity in artistic production, the course aims to cultivate media professionals capable of evaluating structural transformations with ethical responsibility and intellectual depth.

This course examines the ethical dilemmas, legal regulations, and socio-cultural impacts emerging from the use of artificial intelligence in communication and cinema on a theoretical level. Throughout the semester, ownership rights in creative industries, the relationship between AI and mass manipulation, the impacts of deepfake technology on journalism and film in the post-truth era, and the ideological role of algorithms will be addressed through current case studies and theoretical texts. Students will learn to critically evaluate the power of AI in shaping social perception in light of mass communication theories.