Information Package / Course Catalogue
Professional English I
Course Code: İLT409
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The objective of this course is to enable Faculty of Communication students to gain familiarity with basic professional terminology in the global media and communication sectors, in accordance with their proficiency levels. The course aims to introduce the most common English concepts in core fields to develop students' skills to identify the Turkish equivalents of these terms and recognize essential professional concepts in English.

Course Content

This course covers essential English terms and professional concepts used in the world of mass communication. Throughout the course, the most basic vocabulary related to the students' fields is addressed. Rather than complex language skills, the content focuses on students' abilities to recognize and distinguish professional English terms, and to match basic content types and core job descriptions in the industry.

Name of Lecturer(s)
Learning Outcomes
1.Identifies the Turkish equivalents of basic English media terms related to their field.
2.Recognizes the most common professional concepts when seen in audiovisual content or texts.
3.Distinguishes English vocabulary belonging to different communication fields like advertising, news, or cinema.
4.Matches at a basic level what a simple English media content is about.
5.Matches or selects basic job descriptions and profession names in the media industry in English.
Recommended or Required Reading
1.Ceramella, N., & Lee, E. (2008). Cambridge English for the Media. Cambridge University Press.
Weekly Detailed Course Contents
Week 1 - Theoretical
Course introduction and an overview of English in mass communication
Week 2 - Theoretical
Basic concepts of radio
Week 3 - Theoretical
Television and broadcasting terminology
Week 4 - Theoretical
Key terms of the cinema and film industry
Week 5 - Theoretical
Journalism and the language of news
Week 6 - Theoretical
Basic concepts of advertising
Week 7 - Theoretical
Public relations and corporate communication
Week 8 - Theoretical
Terminology of digital media and social networks
Week 9 - Theoretical
Basic concepts and theories in mass communication
Week 10 - Theoretical
Basic reading and comprehension skills in media
Week 11 - Theoretical
Basic writing and content creation in media
Week 12 - Theoretical
Basic listening and viewing activities in media
Week 13 - Theoretical
Professional presentation and self-expression skills
Week 14 - Theoretical
Job descriptions and career fields in the media industry
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures5%5
Quiz1%10
Midterm Examination1%25
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Quiz1000
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
2
2
1
1
3
2
1
2
1
1
2
2
2
2
3
OÇ-2
3
2
2
1
3
2
1
3
1
2
2
2
2
2
3
OÇ-3
2
2
2
1
3
2
1
2
1
2
2
3
3
2
3
OÇ-4
2
2
2
1
3
2
1
3
1
2
2
3
2
2
3
OÇ-5
2
2
1
1
4
2
1
2
2
2
2
3
4
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026