The aim of this course is to develop the multi-dimensional perception, thinking and design skills of visual communication design students, while providing them with fundamental design concepts at both theoretical and applied levels. Students are expected to transform abstract and concrete concepts into creative thinking and into quality works that support an inclusive and equitable vision of society. While laying the foundations of visual literacy, the course encourages responsible production and environmentally conscious aesthetic approaches.

This course introduces visual communication design students to fundamental design concepts — including line, shape, composition, balance, hierarchy and contrast — at both theoretical and applied levels. Supported by studio projects and photography assignments, the course aims to develop visual literacy, creative thinking and an environmentally conscious approach to design.