Information Package / Course Catalogue
| Course Code | : GİT221 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to enable students to understand the historical development of visual communication, typography, and graphic design from antiquity to the contemporary digital revolution within a universal context. The course aims to help Visual Communication Design students analyse past design movements and build a cultural and aesthetic foundation for their own design practices. It also seeks to develop analytical and creative thinking and to evaluate the continuity of visual culture and human heritage, from prehistoric periods to the digital revolution, in relation to design practice.
The emergence of visual communication; the invention of writing and printing; the reflections of the Industrial Revolution on design practices; pioneering modern art and design movements such as Arts and Crafts, Art Nouveau, Cubism, Futurism, Dada, De Stijl, and Bauhaus; the International Typographic Style (Swiss Style), the New York School; Postmodernism and contemporary approaches after 1960; and the history of visual design, motion graphics, and interactive media in the age of the digital revolution.
| 1. | Defines the major turning points in the historical development of visual communication, typography, and graphic design (writing, printing, the Industrial Revolution, the digital revolution). (Knowledge/Comprehension) |
| 2. | Structurally analyses visual design products and posters from different periods by relating them to their socio-cultural, technological, and ideological contexts. (Analysis) |
| 3. | Compares the effects of major art and design movements such as Bauhaus, De Stijl, the International Typographic Style, and Postmodernism on contemporary visual communication. (Evaluation) |
| 4. | Relates the formal and aesthetic strategies used in the solution of historical design problems to design practices in contemporary media channels. (Application) |
| 5. | Designs an original visual portfolio with a theoretical foundation by critically synthesising design history schools, typographic rules, and visual images. (Synthesis/Creation) |
| 1. | Çankırılı, Ç. (Ed.) (2021). History of Visual Communication and Design. Eskişehir: Publications of the Faculty of Open Education, Anadolu University. (Primary Source) Anadolu University Publication No. 3234, E-ISBN 978-975-06-4227-2 |
| 2. | Uçar, T. F., Visual Communication and Graphic Design, İnkılap Kitabevi, 2019 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 1 | %5 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %25 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Reading | 14 | 3 | 0 | 42 |
| Individual Work | 1 | 10 | 0 | 10 |
| Quiz | 1 | 5 | 1 | 6 |
| Midterm Examination | 1 | 8 | 2 | 10 |
| Final Examination | 1 | 13 | 2 | 15 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 5 | 4 | 1 | 5 | 4 | 3 | 5 | 1 | 2 | 3 | 5 | 3 | 2 | 4 |
OÇ-2 | 5 | 5 | 5 | 2 | 5 | 5 | 4 | 5 | 1 | 3 | 3 | 4 | 4 | 2 | 4 |
OÇ-3 | 5 | 5 | 5 | 2 | 5 | 5 | 4 | 5 | 1 | 4 | 4 | 5 | 4 | 2 | 4 |
OÇ-4 | 5 | 4 | 4 | 3 | 4 | 5 | 4 | 5 | 2 | 4 | 4 | 4 | 5 | 2 | 4 |
OÇ-5 | 5 | 5 | 5 | 2 | 4 | 5 | 5 | 5 | 3 | 3 | 4 | 5 | 4 | 5 | 5 |