Information Package / Course Catalogue
| Course Code | : GİT329 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this course is to enable students to discuss key concepts of critical theory—such as visual culture, ideology, representation, the culture industry, the society of the spectacle, surveillance, gender, simulation, politics of representation, and posthumanism—in the context of visual communication design. The course aims to help students analyze visual media products, advertisements, digital platforms, social media images, virtual spaces, and synthetic media practices through cultural, ideological, ethical, and aesthetic perspectives. In this respect, it contributes to visual communication design culture, theoretical knowledge, visual literacy, design research and criticism, ethical awareness, and interdisciplinary thinking.
The course examines the historical and theoretical foundations of visual culture through Benjamin, Adorno and Horkheimer, Marcuse, Barthes, Debord, Foucault, Berger, Mulvey, Sontag, Baudrillard, Stuart Hall, Bauman, and posthumanist thinkers. It focuses on the critical analysis of contemporary visual culture fields such as advertising, social media, photography, digital platforms, virtual spaces, synthetic media, and generative artificial intelligence.
| 1. | Defines key concepts of critical visual theory such as visual culture, ideology, representation, the culture industry, the society of the spectacle, surveillance, simulation, and posthumanism. |
| 2. | Compares key approaches of critical theorists in relation to visual culture and design. |
| 3. | Analyzes examples of advertising, social media, photography, digital platforms, virtual spaces, and synthetic media through critical visual theories. |
| 4. | Evaluates visual representations in terms of power, ideology, gender, surveillance, consumer culture, and ethics. |
| 5. | Reports and presents a selected visual culture or design case in accordance with academic standards. |
| 1. | Walter Benjamin - The Work of Art in the Age of Mechanical Reproduction |
| 2. | Theodor W. Adorno & Max Horkheimer - Dialectic of Enlightenment |
| 3. | Herbert Marcuse - One-Dimensional Man |
| 4. | Roland Barthes - Mythologies |
| 5. | Guy Debord - The Society of the Spectacle |
| 6. | Michel Foucault - Discipline and Punish |
| 7. | John Berger - Ways of Seeing |
| 8. | Laura Mulvey - Visual Pleasure and Narrative Cinema |
| 9. | Susan Sontag - On Photography; Regarding the Pain of Others |
| 10. | Jean Baudrillard - Simulacra and Simulation |
| 11. | Stuart Hall - Representation: Cultural Representations and Signifying Practices |
| 12. | Zygmunt Bauman - Liquid Modernity |
| 13. | Rosi Braidotti - The Posthuman |
| 14. | Donna Haraway - A Cyborg Manifesto |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %15 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %15 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Assignment | 1 | 4 | 1 | 5 |
| Presentation | 1 | 4 | 1 | 5 |
| Quiz | 1 | 3 | 1 | 4 |
| Final Examination | 1 | 4 | 1 | 5 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 4 | 4 | 2 | 1 | 4 | 3 | 2 | 4 | 1 | 1 | 2 | 4 | 2 | 2 | 3 |
OÇ-2 | 4 | 4 | 2 | 1 | 4 | 4 | 2 | 4 | 1 | 1 | 2 | 5 | 2 | 3 | 3 |
OÇ-3 | 4 | 4 | 3 | 2 | 4 | 5 | 3 | 5 | 2 | 2 | 4 | 5 | 3 | 3 | 4 |
OÇ-4 | 4 | 4 | 3 | 1 | 5 | 5 | 5 | 5 | 2 | 2 | 3 | 5 | 3 | 3 | 4 |
OÇ-5 | 3 | 3 | 3 | 1 | 3 | 5 | 2 | 4 | 2 | 2 | 2 | 4 | 3 | 4 | 5 |