Information Package / Course Catalogue
Digital Content Management
Course Code: İLT370
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 1
Prt.: 2
Credit: 2
Lab: 0
ECTS: 5
Objectives of the Course

This course is designed to enable students to develop effective communication strategies for digital platforms, produce and manage digital content integrated with visual communication design principles, critically examine the social media ecosystem, and prepare measurable communication plans.

Course Content

Theoretical foundations of digital communication environments and social media; content strategy development; target audience analysis and persona creation; platform-specific visual content design; editorial calendar planning; performance measurement with analytics tools; crisis communication; ethical and legal framework; AI-assisted content production processes; comprehensive digital communication plan and portfolio development.

Name of Lecturer(s)
Learning Outcomes
1.Explains the historical development, structural characteristics, and socio-cultural impacts of digital communication environments; critically evaluates the Web 2.0 paradigm within the context of visual communication design.
2.Designs target audience analyses, persona development frameworks, and platform-specific visual content strategies; grounds design decisions on data and research.
3.Produces original and professional-level digital content aligned with visual communication principles for various digital platforms; documents the production process in portfolio form.
4.Measures digital content performance using analytics tools, prepares reports, and translates findings into a comprehensive digital communication plan; adheres to professional and social ethical principles.
5.Takes an active role as a team member in digital content production projects; coordinates group work using project planning, task distribution, and time management tools, and critically evaluates process outcomes.
Recommended or Required Reading
1.Krug, S. (2014). Don't Make Me Think, Revisited. New Riders.
2.Stratten, S. (2012). UnMarketing: Stop Marketing, Start Engaging. Wiley.
3.Chaffey, D., & Ellis-Chadwick, F. (2022). Digital Marketing: Strategy, Implementation and Practice (7th ed.). Pearson.
4.Kahraman, M. (2013). Sosyal Medya 101 2.0. Istanbul: Mediacat.
Weekly Detailed Course Contents
Week 1 - Theoretical
Course introduction; Digital communication ecosystem: Conceptual framework from Web 1.0 to Web 3.0; Transformation of visual communication design in digital environments
Week 2 - Theoretical
Structural features and visual language of social media platforms; Effects of platform algorithms on content design; Fundamentals of user behaviour
Week 3 - Theoretical
Target audience analysis and persona development; Content design from a user experience (UX) perspective; Data-driven strategy formulation
Week 4 - Theoretical & Practice
Content strategy: Alignment of objectives, message, and visual identity; Brand voice and visual consistency; Platform-adapted design principles (grid, format, typography)
Week 5 - Theoretical & Practice
Visual content production for Instagram, LinkedIn, and YouTube; Project I Launch: Platform analysis and content plan draft (individual work)
Week 6 - Theoretical & Practice
Editorial content calendar planning and management; Task distribution and content production workflow; Scheduling tools and automation applications
Week 7 - Theoretical & Practice
Performance measurement and analytics tools (Meta Insights, Google Analytics, Hootsuite); KPI setting; Project I Submission: Platform content package (20 original visual pieces)
Week 8 - Theoretical & Practice
Midterm Assessment: Written exam (multiple choice + short answer) and Project I portfolio presentation; Conceptual evaluation: Digital communication foundations, strategy, and analytics
Week 9 - Theoretical & Practice
Crisis communication management in digital content; Online reputation management; Case analyses: Successful and unsuccessful crisis examples
Week 10 - Theoretical & Practice
Ethics, legal framework, and copyright in digital content; Ethical use of AI-assisted content production tools; Intellectual property and image rights
Week 11 - Theoretical & Practice
CRM-integrated content strategy; Customer journey mapping and content touchpoints; Project II Launch: Comprehensive digital communication plan draft (group work)
Week 12 - Practice
Advertising and sponsored content design; Influencer communication and brand alignment; A/B testing methodology and visual content optimisation
Week 13 - Practice
Social media monitoring, reporting, and presentation techniques; Peer review and feedback processes; Project II: Sharing draft reports and revision
Week 14 - Practice
Comprehensive Digital Communication Plan presentations (group); Portfolio submission and peer review; Semester evaluation and professional reflection
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures5%5
Assignment1%15
Midterm Examination1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141128
Lecture - Practice141356
Assignment110212
Midterm Examination110111
Final Examination117118
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
4
4
3
2
5
4
2
4
2
3
4
4
3
2
3
OÇ-2
4
3
4
3
3
4
2
4
4
5
4
4
4
3
4
OÇ-3
5
4
5
4
3
3
2
4
4
4
5
4
5
3
4
OÇ-4
3
3
3
3
4
5
4
3
4
4
4
4
4
3
4
OÇ-5
3
3
4
3
3
4
3
3
4
4
3
4
4
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026