The aim of this course is to help students understand, from an interdisciplinary perspective, that design practice is not merely an aesthetic process but one that generates cultural, social, and everyday meanings. The course aims to enhance the visual literacy of Visual Communication Design students by encouraging them to critically analyze user strategies, hierarchies of taste, and the cultural memory embedded in urban typography. Key objectives include fostering a sense of participatory design awareness and providing an academic foundation in the areas of sustainable graphic design and the preservation of cultural heritage.

The relationship between design and cultural capital; perceptions of taste and class dynamics; the re-purposing of design in everyday practices; the analysis of space, urban graphics, and the public visual language; cultural codes in packaging design; localization in intercultural communication; participatory design democracy; the social responsibility of social design; and approaches to environmental and cultural sustainability in design.