To understand the fundamental principles and elements of typography; to develop an analytical perspective on letter anatomy, the historical development of typeface families, and classification systems; to apply fundamental design decisions—such as typographic hierarchy, composition, and the use of white space; and to recognize typography as a foundational element of visual communication and demonstrate this understanding in the context of print production challenges.

The content of this course aims to introduce students to the historical, theoretical, and practical dimensions of typography. The history of typography, spanning from Gutenberg to the Industrial Revolution, is examined through the lenses of technology, culture, and aesthetics. The theoretical foundation, built on the anatomy of letters and the classification of typeface families, is translated into practice through microtypographic decisions such as kerning, tracking, and leading, as well as grid-based page layout exercises.