To question the relationship between typographic form and meaning at a conceptual and experimental level; to trace the historical transformation of typography within the contexts of modernism, postmodernism and digital culture; to use typeface not merely as a communication tool but as a visual and kinetic form of expression; to experience the boundaries of typographic language through productions.

The content of this course aims to introduce students to the conceptual, experimental and digital dimensions of typography. The history of typography from the pre-modern period to the postmodern era is examined through the design approaches and key references of each period. The role of typeface in constructing identity, meaning and atmosphere is reinforced through brand and sectoral analysis studies. Contemporary production forms such as experimental typography, motion typography and variable fonts are experienced through applied projects.