Information Package / Course Catalogue
| Course Code | : GİT422 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 1 |
| Prt. | : 2 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to provide students with theoretical and practical knowledge of brand identity development, brand positioning, and packaging design processes. The course examines brand strategy, visual identity systems, consumer behavior, communication functions of packaging, sustainable design approaches, and the impact of digital technologies on branding. Throughout the semester, students develop a comprehensive branding and packaging design project for a real or fictional brand.
The course covers branding concepts and management, brand identity and corporate identity systems, target audience analysis, brand strategy development, principles of packaging design, materials and production processes, consumer psychology, sustainable packaging design, user experience, shelf communication, digital transformation, and AI-assisted branding applications. Theoretical lectures are supported through practical design exercises.
| 1. | To define the role of graphic designers in packaging design process. |
| 2. | To found a background on packs historical development (the effects of social, economical and technological advancements). ? |
| 3. | To assemble the information of packaging design's marketing and communication aspects. |
| 4. | To distinguish the existing products by using design research methodologies effectively. ? |
| 5. | To present a new perspective different from existing examples during the design development process. ? |
| 1. | Folding Techniques for Designers: From Sheet to Form. Paul Jackson. Laurence King Publishing, 2011. |
| 2. | Packaging Design: Successful Product Branding from Concept to Shelf. M.R. Klimchuk, S.A. Krasovec. Wiley, 2013. |
| 3. | Wheeler, A. (2024). Designing Brand Identity: An Essential Guide for the Whole Branding Team (7th ed.). Wiley. ISBN: 978-1394257423 |
| 4. | Klimchuk, M. R., & Krasovec, S. A. (2018). Packaging Design: Successful Product Branding from Concept to Shelf (2nd ed.). Wiley. ISBN: 978-1119164005 |
| 5. | Ambrose, G., & Harris, P. (2011). Packaging the Brand. Bloomsbury Visual Arts. ISBN: 978-2940411702 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Final Examination | 1 | %100 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 3 | 0 | 3 | 9 |
| Lecture - Practice | 10 | 0 | 3 | 30 |
| Project | 4 | 5 | 2 | 28 |
| Studio Work | 14 | 1 | 3 | 56 |
| Final Examination | 1 | 0 | 2 | 2 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 4 | 5 | 4 | 5 | 5 | 3 | 3 | 5 | 4 | 5 | 4 | 3 | 5 | 5 | 5 |
OÇ-2 | 4 | 5 | 4 | 5 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 4 | 5 | 5 | 5 |
OÇ-3 | 4 | 5 | 4 | 4 | 5 | 3 | 3 | 5 | 4 | 5 | 5 | 4 | 5 | 5 | 5 |
OÇ-4 | 5 | 5 | 4 | 5 | 5 | 3 | 5 | 5 | 4 | 5 | 4 | 3 | 5 | 5 | 5 |
OÇ-5 | 4 | 5 | 4 | 4 | 5 | 3 | 3 | 5 | 4 | 5 | 5 | 4 | 5 | 5 | 5 |