Information Package / Course Catalogue
Food Choice and Consumer Behaviours
Course Code: BDB112
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 4
Objectives of the Course

To teach factors affecting healthy food choice (physical, economic, psychological and biological determinants) and food behaviour models that direct people to make healthy food choices.

Course Content

Importance of healthy food choices in adequate and balanced nutrition, biological determinants such as hunger, appetite, and taste, appetite mechanism, regulation and food choice, taste preferences and food choice ( sweet, salty, sour, bitter tastes), influence of genetic taste markers on food choice , economic determinants such as cost,income, availability, physical determinants such as access, education, skills (e.g. cooking) and time, social determinants such as culture, family, peers and meal patterns , psychological determinants such as mood, stress and guilt, food neophobia and learning to choice new foods, barriers to dietary and lifestyle change and models for changing food behaviour, factors affecting purchasing behavior of consumers, food labels and nutrient profiles, food choices in childhood, food choice and taste preferences in obesity, food choices and eating disorders

Name of Lecturer(s)
Learning Outcomes
1.Learn influence of hunger, taste and appetite mechanism on food choice,and understand the interaction between mechanisms
2.Learn economic determinants of food choice
3.Learn psychological determinants of food choice
4.Learn physical determinants of food choice
5.Know about the food behavior models and models for changing food choice behavior and able to interprete the models
6.Learn factors affecting purchasing behavior of consumers and nutrient profiles
7.Learn and interprete food choices in childhood, obesity and eating disorders
Recommended or Required Reading
1.Victor R. Preedy, Ronald Ross Watson and Colin R. Martin, 2010. Handbook of Behavior Food and Nutrition. Springer, Electronic Book.
2.RitaOrji, Regan L. MandrykandJulitaVassileva, 2012. Towards a Data-DrivenApproachtoIntervention Design: A PredictivePath Model ofHealthyEatingDeterminants. LectureNotes in Computer Science, 2012, Volume 7284, Persuasive Technology. Design for Health and Safety, Pages 203-214.
3.Richard Shepherd,Monique Raats 2006. The Psychology of Food Choice. CABI, UK.
Weekly Detailed Course Contents
Week 1 - Theoretical
Importance of healthy food choices in adequate and balanced nutrition
Week 2 - Theoretical
Biological determinants such as hunger, appetite, and taste, appetite mechanism, regulation and food choice
Week 3 - Theoretical
Taste preferences and food choice ( sweet, salty, sour, bitter tastes), influence of genetic taste markers on food choice
Week 4 - Theoretical
Economic determinants such as cost,income, availability
Week 5 - Theoretical
Physical determinants such as access, education, skills (e.g. cooking) and time
Week 6 - Theoretical
Social determinants such as culture, family, peers and meal patterns
Week 7 - Theoretical
Psychological determinants such as mood, stress and guilt
Week 8 - Theoretical
Food neophobia and learning to choice new foods
Week 9 - Theoretical
Midterm Exam
Week 10 - Theoretical
Barriers to dietary and lifestyle change and models for changing food behaviour
Week 11 - Theoretical
Factors affecting purchasing behavior of consumers, food labels and nutrient profiles
Week 12 - Theoretical
Food choices in childhood
Week 13 - Theoretical
Food choice and taste preferences in obesity
Week 14 - Theoretical
Food choices and eating disorders
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment2%10
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory132252
Assignment25010
Individual Work35015
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)99
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
3
3
4
4
5
4
5
3
3
3
OÇ-2
4
4
4
3
3
5
3
4
4
3
OÇ-3
3
3
3
4
4
5
5
3
3
4
OÇ-4
3
3
3
3
4
4
2
3
2
3
OÇ-5
4
3
3
3
4
4
4
2
3
3
OÇ-6
3
3
3
4
4
2
3
3
2
4
OÇ-7
3
3
4
4
4
2
3
2
3
4
Adnan Menderes University - Information Package / Course Catalogue
2026