Information Package / Course Catalogue
Analysis of Tourism Market
Course Code: TUR503
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

İmproving the abilities of analysis and synthesis related to the tourism market and the tourism supply and demand which forms that market.

Course Content

The concept and characteristics of tourism market, tourism supply, characteristics and analysis methods, tourism demand, characteristics and the factors that affect the demand, prediction methods about demand, structural analysis of demand.

Name of Lecturer(s)
Learning Outcomes
1.To analyse tourism supply, to have knowledge about the determination of potential tourism sources.
2.To analyse tourism demand and to compose conscious about obligation to develop products suitable to demand.
3.While using the synthesis abilities, to find solution against the problems that can occur.
4.To find solution and be able to analyse the events developing at tourism sector.
5.To produce strategies according to changing market conditions.
Recommended or Required Reading
1.Olalı, H. ve Timur, A. (1988). Turizm Ekonomisi. İzmir: Ofis Ticaret ve Matbaacılık.
2.Ünlüönen, K., Tayfun, A. ve Kılıçlar, A. (2007). Turizm Ekonomisi. Ankara:Nobel Yayın Dağıtım.
3.Yağcı, Ö, (2007). Turizm Ekonomisi, İstanbul, Detay Yayıncılık
Weekly Detailed Course Contents
Week 1 - Theoretical
Tourism market
Week 1 - Preparation Work
Research, presentation
Week 2 - Theoretical
Tourism supply and analysis of tourism supply
Week 2 - Preparation Work
Research, presentation
Week 3 - Theoretical
Tourism demand
Week 3 - Preparation Work
Research, presentation
Week 4 - Theoretical
Analysis of International Tourism Demand
Week 4 - Preparation Work
Research, presentation
Week 5 - Theoretical
Structural analysis of touristical demand toward Türkiye
Week 5 - Preparation Work
Research, presentation
Week 6 - Theoretical
Analysis of National Tourism Demand
Week 6 - Preparation Work
Research, presentation
Week 7 - Theoretical
Estimation methods of touristical demand (Regression analysis)
Week 7 - Preparation Work
Research, presentation
Week 8 - Theoretical
Estimation methods of touristical demand (Coorrelation analysisi)
Week 8 - Preparation Work
Research, presentation
Week 9 - Theoretical
Estimation methods of touristical demand (trend analysisi)
Week 9 - Preparation Work
Research, presentation
Week 10 - Theoretical
Dimension of establishment of tourism sector and scale economies.
Week 10 - Preparation Work
Research, presentation
Week 11 - Theoretical
Tourism and ınternational competition
Week 11 - Preparation Work
Research, presentation
Week 12 - Theoretical
Presentation of term papers
Week 12 - Preparation Work
Research, presentation
Week 13 - Theoretical
Presentation of term papers
Week 13 - Preparation Work
Research, presentation
Week 14 - Theoretical
Making corrections about term papers
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment7%40
Term Assignment1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory151360
Assignment104150
Term Project120121
TOTAL WORKLOAD (hours)131
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
5
5
4
5
4
5
5
5
5
3
5
2
5
5
OÇ-2
5
5
4
5
4
5
5
5
5
3
5
2
5
5
OÇ-3
5
5
4
5
4
5
5
5
5
3
5
2
5
5
OÇ-4
5
5
4
5
4
5
5
5
5
3
5
2
5
5
OÇ-5
5
5
4
5
5
5
5
5
5
3
5
2
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026