Information Package / Course Catalogue
E-Tourism
Course Code: TUR509
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

This course aims to show the importance of E-tourism in global market environment.

Course Content

To educate and inform the public and private tourism sectors in emerging markets and to raise awareness of the importance of ICT in adapting to the rapidly changing travel distribution channels in order to avoid the creation of a digital divide between emerging markets and the global travel trade. To provide working models of sustainable e-tourism business solutions in action, and provide the local trade with resources to initiate both e-marketing and e-business. To provide an ongoing source for resources, discussions and further education for Tourism stakeholders.

Name of Lecturer(s)
Learning Outcomes
1.Ability to know the concepts related to e-tourism.
2.Ability to define the importance of e-tourism in global market place.
3.Ability to know e-business models and e-business strategies.
4.Ability to know the payment systems and security issues in e-commerce.
5.Ability to define e-tourism software technologies.
Recommended or Required Reading
1.ACAR Erkan, CANTÜRK Kayahan, Elektronik Ticaret ve Elektronik İş, Nobel Yayın Dağıtım, 2007
2.DOKUR Ş., ERBAŞLAR G., Elektronik Ticaret, Nobel Yayın Dağıtım, 2008
3.TAŞLAYAN Mustafa, Elektronik Ticaret, Sakarya Kitabevi, Sakarya, 2006
4.ÖZBAY Sebahat; AKYAZI Selma, Elektronik Ticaret, Detay Yayıncılık, 2004
5.ÖZMEN Şule, Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, İstanbul Bilgi Üniversitesi Yayınları, İstanbul, 2009
6.ÜNAL Fatih, Büyük Veri ve Semantik, Abaküs Yayınları, 2015.
7.AKSU Halil, BIG DATA ve Diğer Yeni Trendler, Pusula Yayınları, 2013.
8.PARMAKSIZ, M. Yalçın, Google Analytics, Dikeyeksen Yayınları, 2013.
9.BALOĞLU, A., Karadağ, L., İnternet ve Pazarlama, Ekin Yayınları, 2008.
Weekly Detailed Course Contents
Week 1 - Theoretical
Purpose of E-Trade, Main topics, Internet and globalisation, The role of e-trade in tourism firms, E-bussines, E-economy, etc.
Week 1 - Preparation Work
Research
Week 2 - Theoretical
Information, Information Technology and Information Management.
Week 2 - Preparation Work
Research
Week 3 - Theoretical
The real and underground of e-trade
Week 3 - Preparation Work
Research
Week 4 - Theoretical
E-trade Models
Week 4 - Preparation Work
Research
Week 5 - Theoretical
E-trade interchange and SWOT analise
Week 5 - Preparation Work
Research
Week 6 - Theoretical
E - Transform, Digitization
Week 6 - Preparation Work
Research
Week 7 - Theoretical
Focus on E-tourism (What is and what is not)
Week 7 - Preparation Work
Research
Week 8 - Theoretical
Research
Week 9 - Theoretical
Marketing in e-tourism, e-customer, e-promotion
Week 9 - Preparation Work
Research
Week 10 - Theoretical
E-contribution and CRM
Week 10 - Preparation Work
Research
Week 11 - Theoretical
Success stories in E-Tourism
Week 11 - Preparation Work
Research
Week 12 - Theoretical
Use of Data Mining in tourism industry
Week 12 - Preparation Work
Research
Week 13 - Theoretical
E-Tourism Equipments and IDE
Week 13 - Preparation Work
Research
Week 14 - Theoretical
Main problems in e-tourism, e-tourism security, The future od e-tourism
Week 14 - Preparation Work
Research
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142256
Assignment220040
Midterm Examination111112
Final Examination116117
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
3
3
4
3
3
4
4
3
4
3
4
5
5
5
OÇ-2
3
3
4
3
3
4
4
3
4
3
4
5
5
5
OÇ-3
3
3
4
3
3
4
4
3
4
3
4
5
5
5
OÇ-4
3
3
4
3
3
4
4
3
4
3
4
5
5
5
OÇ-5
3
3
4
3
3
4
4
3
4
3
4
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026