Information Package / Course Catalogue
| Course Code | : TUR523 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to take attention to the destination marketing and promotion.
Subjects like destination marketing and promotion will be studied conceptually and besides these the materials that can be used at destination publicity will be researched.
| 1. | The students will be able to understand the importance of destination marketing in tourism |
| 2. | The students will be able to understand the concepts of destination, destination marketing and publicity. |
| 3. | The students will be able to learn the elements used in destination publicity. |
| 4. | The students will be able to plan the promotion activities of different destinations. |
| 5. | The student knows Turkey's promotional activities and campaigns. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Term Assignment | 1 | %60 |
| Midterm Examination | 1 | %40 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 3 | 3 | 90 |
| Term Project | 1 | 15 | 3 | 18 |
| Midterm Examination | 1 | 16 | 1 | 17 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 3 | 3 | 3 | 4 | 3 | 3 | 4 | 3 | 4 | 4 | 3 | 2 | 3 | 3 |
OÇ-2 | 3 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 4 | 4 | 3 | 2 | 3 | 3 |
OÇ-3 | 3 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 3 |
OÇ-4 | 3 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 4 | 4 | 3 | 3 | 4 | 3 |
OÇ-5 | 3 | 3 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 4 | 4 |