Information Package / Course Catalogue
| Course Code | : TUR527 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : Not Applicaple |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
This course aims to prompt the students to understand better the travel and tourism markets. It focuses on some of the key issues basic research areas of tourism, travel, recreation and leisure. It also focuses on the evaluation of market research using the key concepts of data collection and analysis. The qualitative and quantitative methods will be thought in general.
The course offerings focus on the methods and practice of the basic research areas of tourism and leisure. The following topics will mainly be examined: 1) Tourism markets and their characteristics 2) The basics of research in travel and tourism 3) The importance of identifying tourism markets and characteristics of markets 4) Basic research areas and instruments in tourism markets 5) Techniques for tourism market research 6) Designing, planning and execution a travel market research 7) Reporting and disseminating the findings to the related parties.
| 1. | As being a specialist s/he develops her/his knowledge and skills based on her/his Bachelor’s Degree in Tourism field and s/he can evaluate the sector in the point of view interdisciplinary structure of tourism management. |
| 2. | S/He can analysis a problem faced in tourism management in terms of socio- economic and managerial both separately and together. |
| 3. | S/He studies original studies in tourism management in order to generate data in specific topics by using primary data sources |
| 4. | S/He conveys recent developments related to tourism management and her/his studies to the stakeholders by verbal, written and visual systematically. |
| 5. | S/He develops a solving method independently for a problem faced in tourism management, evaluates outcomes of the problem and takes roles in projects related to her/his field as a coordinator or a participant. |
| 6. | S/He makes strategic and implementation plans for particular issues in tourism administration and evaluates the outcomes of the plans; S/He also determines the vision, goals and aims of the company. |
| 7. | S/He evaluates her/his knowledge and skills acquired in tourism management by having a sceptic standpoint and investigates the problems by implying analytical approaches with miscellaneous methods. |
| 8. | Regenerates and develops her/his self constantly concerning the field that s/he participates in tourism businesses. |
| 9. | Gains the ability of data gathering, interpreting and noticing within scientific, social and ethical values. |
| 10. | To be able to use at least one foreign language to follow the international tourism literature. |
| 11. | Shares the developments related to departments of tourism businesses. |
| 12. | Has knowledge on information technologies using in tourism enterprises and uses these technologies. |
| 13. | By using the current data at the field of tourism management, develops the knowledge by using scientific methods with scientific, social and ethical responsibilities. |
| 14. | Implements the knowledge and the abilities at problem solving that s/he absorbed on the field of tourism at interdisciplinary studies. |
| 1. | M.Finn, M.Elliot-White and M.Walton Tourism and leisure Research Methods – Data Collection, analysis and interpretation, 2005. Pearson Education, Longman. Harlow, Essex, U.K. |
| 2. | A.J.Weal, Research Methods for Tourism and Leisure, Financial Times Press. 2011. |
| 3. | L.Dwyer, A.Gill and N.Seetaram, Handbook on research Methods on Tourism, Edward Elgar Publishing Limited, UK, 2012. |
| 4. | M.Kozak, Bilimsel Araştırma: Tasarım, Yayım ve Yazım Teknikleri, Ankara: Detay Yayıncılık, 2017. |
| 5. | M.Sarıoğlan, Güncel Turizm Araştırmaları, Akademisyen Kitabevi, 2020. Araçlar Sayı |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 14 | %5 |
| Assignment | 3 | %5 |
| Quiz | 2 | %5 |
| Assignment Examination | 1 | %10 |
| Midterm Examination | 1 | %15 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 3 | 0 | 8 | 24 |
| Term Project | 1 | 0 | 10 | 10 |
| Individual Work | 3 | 0 | 8 | 24 |
| Quiz | 2 | 0 | 5 | 10 |
| Midterm Examination | 1 | 0 | 7 | 7 |
| Final Examination | 1 | 0 | 8 | 8 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-2 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 3 |
OÇ-3 | 4 | 3 | 4 | 3 | 4 | 3 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 3 |
OÇ-4 | 3 | 3 | 4 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 3 | 4 | 4 | 3 |
OÇ-5 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 3 | 4 | 4 |
OÇ-6 | 3 | 3 | 3 | 4 | 5 | 3 | 5 | 4 | 4 | 4 | 4 | 4 | 5 | 5 |
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